Guinness has long been synonymous with drinking in Ireland, where sales of the dark and creamy beer have always been strong and the drink is a favorite during celebrations, like the upcoming St. Patrick's Day. This year, however, drinkers might not be looking for a few pints to celebrate. They are more likely to be looking for wine.
Sales of wine, spirits, cider and imported beers are all on the rise in Ireland, while sales of Guinness are declining. The popularity of wine in particular is growing by leaps and bounds, according to statistics from vendors and reports from bars and pubs. Wine now accounts for over 20% of all of the alcohol consumed in Ireland.
Despite its decline in Ireland, where sales have dropped over 7% in the last year, sales are thriving in North American and Africa, where "Guinness has a reputation, perhaps undeserved, for everything from helping prevent malaria to enhancing male sexual prowess." If only the company could get that rumor to spread to their other markets...
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