Last year, Häagen-Dazs invited consumers to submit their best ice cream flavor ideas for a chance to create the brand's next superstar flavor. The ultra-premium ice cream brand attracted submissions that were a far cry from chocolate and vanilla, and the finalists were featured on a Food Network special about the contest. Sticky Toffee Pudding was chosen as the winning flavor over Toasted Coconut Sesame Brittle and Cannoli ice creams, even though the two runners up seemed to be more popular with the fans than the winning flavor was.
Clearly, however, Häagen-Dazs did pay attention to those interested in the other flavors because they have just released Toasted Coconut Sesame Brittle as part of their new Reserve line. There is no mention of the fact that the flavor was an entry in their last contest - in spite of the fact that it was only a few months ago. Hopefully the woman who submitted the original flavor got some sort of recognition from the company for coming up with the idea...
[thanks, Sara!]
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