Last year, Häagen-Dazs invited consumers to submit their best ice cream flavor ideas for a chance to create the brand's next superstar flavor. The ultra-premium ice cream brand attracted submissions that were a far cry from chocolate and vanilla, and the finalists were featured on a Food Network special about the contest. Sticky Toffee Pudding was chosen as the winning flavor over Toasted Coconut Sesame Brittle and Cannoli ice creams, even though the two runners up seemed to be more popular with the fans than the winning flavor was.
Clearly, however, Häagen-Dazs did pay attention to those interested in the other flavors because they have just released Toasted Coconut Sesame Brittle as part of their new Reserve line. There is no mention of the fact that the flavor was an entry in their last contest - in spite of the fact that it was only a few months ago. Hopefully the woman who submitted the original flavor got some sort of recognition from the company for coming up with the idea...
[thanks, Sara!]
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Reader Comments (Page 1 of 1)
3-14-2007 @ 6:10PM
alice radley said...
Oooh, I do hope they carry both of those here in England soon. Sticky toffe pudding would be grand in ice cream.
www.kilgoreskitchen.blogspot.com
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3-15-2007 @ 1:44AM
Reginae said...
Gosh, I love sesame brittle.
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3-16-2007 @ 2:11PM
Vesna Vuynovich Kovach said...
Has anybody checked under the lid?
That's where the info was on Sticky Toffee Pudding. Which seemed a little silly -- I thought they should've made a bigger deal about it and incorporated it into the carton design.
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4-10-2007 @ 12:11PM
amber antonelli said...
Well I wasn't given any recognition on the arton but the story of the inspiration under the lid is true! I lived in Thailand for six monthes on a tropical island and it was very much the ispiration of my flavor! Haagen Dazs was however willing to fork over the original prize $$$$!!!! I hope you all enjouy!!!!
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4-10-2007 @ 10:00PM
Lucia Antonelli said...
Being completely objective, as Amber's Mom, I DO feel that Toasted Coconut Sesame brittle was the best choice for winner of the competition!!It is the best ice cream I've ever had of this genre'...Crunch, toffee, and coconut!!!Very exotic and sophisticated! I'm very dissapointed that Haagen-Daz did not give Amber the credit due her!!! Shame on them! Sometimes $$$$ is just not enuf!
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