So I was drinking a nice hot cup of Dunkin' Donuts hot chocolate the other day (probably one of the last of the season as the damn temps keep going up and up), and I noticed their newish logo (on the right). It needs work.
I mean, I love the slogan, "America Runs On Dunkin'." It's not only catchy, but it firmly establishes DD's national presence very quickly. And the logo is a clever idea. But let's take a look at the four panels one by one and see if we can make the logo even better.
The first panel shows a map of the U.S. OK, that's the "America" part and is well-done (though, sorry Alaska and Hawaii). The second panel shows someone running. That's the "run" part. So far so good. The last panel has the "DD," which is short for "Dunkin' Donuts." That is also well done, as long as people don't think it stands for David Duchovny.
But that third panel. It just shows the word "on," and that's just not good enough. The other three pics are a symbol for each word in the slogan, but this third panel just repeats the word "on." We gotta think of some new pic to put in that third panel. Maybe a light switch? Nah. Then the pics would say "American Runs Light Switch Dunkin'."
Readers? Any ideas?