Turn it into a rebus - line up the 1st, 2nd, and 4th panels vertically. America
Runs [on]
DD

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You'd have to change it to "Some part of America runs on Dunkin Donuts, but not the rest of you people who don't have access to DD because you're forced to drive by the grossly inferior Krispy Kreme franchises, instead" but that would be awfully long.

There has never been a dunkin donuts shop here in my city in Northern California, which is a major city with many millions in population. There are none that I know of, either, in 2 hours in each direction. I don't DD can claim that America runs on their product, unless they are pretty much, everywhere in America. And they should be, from what I hear.

KK sucks.

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Maybe it could be an outline of a doughnut. It would be round like an "O" suggesting the word "on" and also it would be a doughnut, suggesting doughnuts.

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I used to run (on) about David Duchovny all the time!

*sigh* Those were the days...

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Here's my suggestion:

DD < KKD

They can have their cakey donuts. I'll take a light Krispy Kreme ring of goodness.

http://www.ntscblog.com/2007/03/ok-so-ill-try-new-krispy-kreme-donut.html

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I propose a different, animated logo: the two "D"s in Dunkin Donuts abutted back-to-back (one flipped horizontally) to create a rotating orange-and-pink treadwheel, with an outline map of the U.S. jogging atop it, coffee and doughnut in "hand": the perfect "rat race" symbol!

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Wow Bob. Who knew you were an authority on logo design? If you were more of an authority, you might realize that what you are analyzing isn't their logo; it's a graphical representation of their tag-line. I think it's cool.

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I think it may be simply put as an america, with legs (or maybe lady liberty, or uncle sam, or both!) in a running pose on top of a large donut. If you wanted to animate it, have them running on the donut going in circles, while the donut is half floating on a big cup of DD coffee.

Note: I am not in advertising for a reason, mostly because anything I would come up with is erm... weird *points at the rest of his post*

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Honestly, it reminds me of that old joke
pic of the AOl running man. You know,
the one where he's running to
the bathroom instead of starting
your computer's connectioin.

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I'm a designer, and I can just see the hundreds of sketches tacked up on boards for the "ON" panel, nobody liking anything, until finally someone says "oh hell, just put the letters O-N and let's get a drink". Honestly, no matter what I think of, it's harder to understand than the word ON.

(If I were going to get nitpicky I'd say that this isn't their 'logo', though, but whatever)

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D.D. RUNS WITH R.R.AMERICA OR RACHAEL RAY AN/DUNKIN DONUTS FOREVER AND AFTER THAT R.RAY. FOR PRES.

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R.RAY RUNS WITH DUNKIN

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START OVER - lose the blocks, drop the runner - go back to what America craves...COFFEE-and-DONUTS! A (DD logo'd) to-go bag of donuts and a cup of steamin' jo is what the public will relate to - and you can't "RUN" while holding onto that! And, if you need TEXT with the ad, add it like a TEXTED PHONE MESSAGE - and you'll appeal to/convert a whole new generation to Dunkin Donuts!

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Bob cracks me up hehe

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Yeah, the whole running person icon suggests some sort of healthy connection (at least psychologically) and we all know DD isn't healthy.

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This American Life did it much better (IMHO). They show it at the end of this trailer:
http://www.youtube.com/watch?v=4g4w9e-Xvkk

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I sure wish They had a dunkin donuts Here In Milton Wv.They are the best In The World By Far.I lived in everett mass for 38 yrs,and They Had Two 2 There .population 22000 ppl.I sure wish they would build here.2.200PPL here in milton.Tyhanks So Much.Dave

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Wish i had some dunkin donuts now.mmmmmmm.Dave

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