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Rachael Ray teams up with Dunkin' Donuts

Just in case she happens to find herself with a spare two or three minutes a day, Rachael Ray has sourced yet another job. In addition to hosting her three television shows -- Rachael Ray, 30-Minute Meals, and Tasty Travels -- she is also the editor-in-chief of her own magazine Every Day With Rachael Ray, has written numerous cookbooks, and recently launched her own brand of olive oil. Now, you can add Dunkin' Donuts spokesperson to that ever-increasing list.

When asked how she manages her schedule, she answered in true spokesperson form. "The answer is coffee. Having grown up in the Northeast, I have a longstanding and deep appreciation for Dunkin'."

For the next three years, Ray will be involved in all aspects of the Dunkin' Donuts marketing campaign including television spots, online ads, radio, print, and personal appearances. In addition, she will be working with the DD culinary team to help develop food and beverage options that are better for your health. My guess is either the EVOO Donut Delish or the Yum-O Cappuccino.

Source

Filed Under: Business, Coffee Shops
Tags: america, dunkin donuts, evoo, rachael ray, RachaelRay, spokesperson, tasty travels

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Reader comments (Page 1 of 15)

niccomm

3-09-2007 @3:13PM niccomm said... Not to begrudge her success because she is a hard worker who has earned everything she has, but I fear RR is in danger of such overexposure that she'll start losing her audience.
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Christy

3-09-2007 @3:30PM Christy said... Enough Racheal Ray! I'm tired of seeing her everywhere. Dunkin' is guaranteed I won't stop in their stores if her face is plastered on the walls. She's as fake as a $3 bill.
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Dash

3-09-2007 @4:22PM Dash said... Notice how she hides those enormous "man hands"?
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Jason

3-09-2007 @4:28PM Jason said... I despise Rachael Ray.
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jill

3-09-2007 @5:36PM jill said... She needs a makeover. Those tight tucked in t shirts don't flatter a tummy bulge and a small bust.
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karen

3-09-2007 @8:37PM karen said... Leave her alone. I mean really. She is successful. She has been working behind the scenes for so many years and shes works real hard for all of the things she is accomplishing. You guys talking about her appearance is juts whats wrong with this country. Why do youhave to be drop dead gorgous to be famous. And if you are, people find things in your personal life to talk about. Go ahead Rachael. Do ya thing!!!
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Heidi

3-09-2007 @11:04PM Heidi said... I'm just not impressed with her self-acknowledged lack of kitchen abilities and what seems like her attempt to grab all the cash she can while it's in the air. Her signature pans sold at Linens 'N Things? Very poorly made. At least Emeril put his name on quality stuff made by All-Clad, I believe.

Now, she's endorsing fast food made by an artery-clogging, low-quality donut chain. Nuff said, in my book.
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Megan

3-10-2007 @2:26AM Megan said... Please, no more Rachael Ray : X
It's creepy enough seeing her
face on all those boxes in the
cracker aisle !
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Anonymous Coward

3-10-2007 @1:06AM Anonymous Coward said... Dash, you're disgusting and mean.
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Chef JoAnna

3-12-2007 @3:57AM Chef JoAnna said... Oh. My. God. Really? Dunkin Effing Donuts? How on earth can she be taken seriously after endorsing triscuits and donuts?

Rachael. Honey. We know you're not a chef, but you're (ugh, I can't believe I'm saying this) an icon and a role model. You *can* turn something down, you really can. Horny boys will still look at your FHM pictures.

@ Karen #6: Forgive me, but you really don't think she's been packaged and merchandised, like a culinary version of a barbie doll? (refer to FHM photos...)

Did you know that she's also recorded ringtones? eesh.

That joker-faced smile gives me the heebie-jeebies!
http://userpic.livejournal.com/37046317/1271644

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Dagny Taggart

3-17-2007 @5:48PM Dagny Taggart said... I don't think she is that bad. She is good at what she does - which is to allow her viewing public to learn about food, cooking, and enjoy the show. I just found this interview of her on one of her books. Check it out ... maybe you will change your mind about her. Link: http://books.aol.com/feature/_a/rachael-ray-interview/20061113113409990001
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Undisputed

3-14-2007 @6:27AM Undisputed said... Rachel is very good at what she does and there will always be haters. She happens to be very pretty and makes cooking fun, what's so wrong with that? Maybe some of you hags are just jealous???
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Linda

3-14-2007 @6:32AM Linda said... I think she has done very well for herself and good for her--her cooking shows actually produce everyday foods that you would cook for your family--I have her pots and pans and they are they best that I have ever had............
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Sandy

3-14-2007 @7:02AM Sandy said... I think Rachel Ray is awesome an I enjoy watching her on TV when preparing meals. She's energized and has a nice personality. She gives you the feeling that cooking can be fun and easy which is what is needed in this day and age. I wish her the best!
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joyce

6-04-2007 @2:03PM joyce said... i admire u for the things ur accomplishing,, lot of jealousy in the world ..u go girl
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Trina

3-14-2007 @6:42AM Trina said... I can't imagine her having ONE show let alone 3 on top of all the other endorsements she has. This is CRAZY! She's not that great of a cook, she's not the funniest person to watch and she's actually quite irritating. I don't watch ANY of her cooking shows anymore or anything else she's on for that matter. Nobody I know can stand the woman but yet she's still getting more jobs? Those people are nuts. It's just one more reason to NOT eat Dunkin Donuts....
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Annette

3-14-2007 @6:50AM Annette said... Her Tasty Travels take people places they wouldn't see and some of her recipes are really good. What is gained by those that make mean comments, I would like to know? Guess their worlds are so small and self centered that this is how they find inner peace? So you don't want to go in DD? So, stay out, your right to do so but don't knock other people's choices, right or wrong about their food desires. Get a grip! Get a life! Think of better ways to improve your lot in life!
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Barbara

3-14-2007 @6:55AM Barbara said... People are just jealous of Rachael Ray. I lover her shows. I have her cookbooks and I do use the recipes.
Don't cut her down for being a spokesperson for Dunkin doughnuts, you can ear anything you want. It's called portion control and even myself eat doughnuts being a diabetic, I just don't eat bad stuff all the time and I also watch how much of it I eat.
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margaret Dorothy

3-14-2007 @6:58AM margaret Dorothy said... She's cute. Give her a break. Everyone is just jealous. Marty
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Rich

3-14-2007 @10:45AM Rich said... I believe she's "looked down on" because of her sucess! Just like a anyone doing well - the public likes to see a person fail when they are at their best. So what if she is doing great in "her world". If it doesn't directly effect your family, wallet or home - who gives a "bleep"? Really! Plus - she reminds me alot of a very special person I had in my life. Betty Crocker didn't wear a thong, or did she? Use your imagination people. =)
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288 Comments / 15 Pages

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