It looks like the 100-calorie packaging trend that started last year is still going strong. Since they already put every kind of cookie, cracker, chip and other salty snack that they could think of into the portion controlled packaging, the manufacturers are branching out. Hostess, for instance, is launching a line of 100-calorie snack cakes.
The Hostess snacks are three miniature cakes in one package and come in three flavor, including carrot cake with cream cheese icing, yellow cake with chocolate icing and chocolate cake with chocolate icing. All three flavors are cream-filled. Predictably, they are being marketed towards women with the tag line "3 cakes. 100 calories. Real satisfaction."
The interesting thing about the launch of the cakes is that Hostess products are not particularly high in calories to begin with, although snackers certainly don't get three cakes for 100 calories. A regular Hostess chocolate cup cake has only 180 calories, while Twinkies, the brand's most famous offering, have only 150 calories per cake.
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