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Kraft Foods has announced they are ready to launch the latest addition to the DiGiorno pizza line - the DiGiorno Ultimate. Complete with toppings such as imported Italian cheeses, capicolla ham and Genoa salami, julienne strips of red onion and green and red peppers, and a new rising thin crust, they are hoping that consumers will be willing to "trade up" due to our ever-increasing desire for premium products. It has been 10 years since they launched the original brand, and of course from a business standpoint I understand why they keep releasing new products, but do we, as consumers, really need yet another frozen pizza to choose from? Though the toppings sound delicious and they are positioning the product as a "super-premium offering", I have to wonder if this is really something all that different from what is available now.
The pizza will be launched in Chicago next weekend followed by other Midwestern cities, and will reach national distribution by summer.
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3-05-2007 @2:10PM winebot said... my friend worked on quality for that pizza and says its good.
i for one am excited to try it.
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3-05-2007 @2:20PM calamari said... Part of me is tempted... part of me has concluded that frozen pizza is approaching a price point at which it's just as quick and easy (and much cheaper and yummier) to start with a really low-end cheese pizza and pile fresh toppings on it.
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3-05-2007 @2:45PM Foodie Bride said... "Starter pizza" is the el cheapo frozen cheese pizza's best role! It's also the only way to ensure that we get more than an 1/8 cup of sausage on an entire pizza.
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3-05-2007 @3:03PM Jason said... At least where I live, a frozen DiGiorno's pizza is like $8. I can pick up a pizza on the way home for two bucks more, and it's not frozen.
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3-05-2007 @3:52PM Adam said... Thin crust, premium toppings, better cheese. Tell me again why I should buy this instead of a California Pizza Kitchen frozen thin crust? That's the best on the market right now.
(yes, I live in a pizza desert where you have to know these things)
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3-05-2007 @4:00PM Robyn said... yeah, from the image on the box, it looks just like the regular DiGiornos, which I think are great. i pay $5 for them on sale and try to keep a couple in the freezer at all times for emergencies.
I've had bad experiences with CPK frozen, but maybe I was too rushed to heat it right.
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3-05-2007 @4:07PM Sheri said... DiGiorno is awesome! Even their new wheat crust one. We have pizza every Friday night at our homestead, usually DiGiorno since it's so much cheaper than the pizzeria. Good news.
Sheri
http://blog.allmenus.com
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3-07-2007 @11:03AM Franz Hemingbeck said... You can't freeze real cheese and have it thaw out with any real quality. There is no way to solve that problem.
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3-06-2007 @6:17AM Rob O. said... I buy the DiGiorno Thin Crispy Crust 4-Meat frozen pizzas for about $4 each here. I only use half at a time and toss on my own veggies and seasonings. Add a little side salad and you've got a very economical dinner for 2.
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3-06-2007 @11:49AM Tom said... I've actually had a couple of these already. They've been available at Dominick's in Chicago for a little over a week. I've tried the pepperoni and 4-meat varieties. They're definitely a step above the average frozen pizza, but they are a bit pricey at just over $7. I'll definitely be buying more when/if they're on sale.
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3-16-2007 @9:21AM WG said... At the 2-4-$10 pricepoint, you toss on a few extra toppings and you have a decent meal. Pushing it to the premium level and you're better off making it yourself or getting takeout.
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3-09-2007 @1:11AM RobL said... Saw it today at either Costo or Vons here in the SF valley. Went too many places, can't remember which store it was. I've never tried it, tend to go the local pizza joint route or make it myself.
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11-15-2007 @10:56AM Julie Hood said... We ate a DiGiorno's thin crust pepperoni, sausage
and bacon pizza the other night and all three of us got sick. Anybody else had that problem?
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1-03-2008 @6:46PM bcoker13558 said... Could you tell me how many calories are in a slice of Digorno Garlic Crust Cheese pizza?
Thanks
P.S. I love these pizzas
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