Starbucks, or Starstrucks?

by Joanne Lutynec, Posted Mar 4th 2007 @ 2:31PM

Consumers in India may be asking themselves that very question soon. In their effort to achieve world coffee-selling domination, Starbucks has been planning expansion into India for some time now. However, Indian entrepreneur Shanhaz Husain is hoping to claim some of the java-seeking market for herself with the introduction of "Starstrucks" - a glamour-themed coffee chain complete with posters and memorabilia of Hollywood stars.

Apparently, Starbucks has filed a complaint with India's Controller-General of Patents, Designs, and Trademark, saying the name is deceptively similar to their own. Though Husain claims her stores will have a completely different look, I don't think there is much question that the name of her proposed coffee chain was chosen deliberately.

She is planning to open 25 of the Hollywood-themed stores in her first year. Starbucks, on the other hand, is supposedly still sorting through branding issues with the Indian government, but hopes to have their first store in India open by the end of 2007. I would love to see those two businesses on opposite sides of the street from each other.

Source

Filed Under: Business, Coffee Shops
Tags: asia, coffee, glamour, Hollywood, starbucks, starstrucks

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Reader comments (Page 1 of 1)

3-04-2007 @11:52PM Lampbane said... Funny, they don't seem to be complaining about Excelsior Cafe in Japan...

It looks exactly the same, but blue.
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