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How did Dunkin' Donuts become such a big part of Boston?

Other than the fact that the company was started here in 1950, of course.

When I was a kid growing up in New England, I thought that America had always run on Dunkin'. In my small world, I thought that there were Dunkin' Donuts shops all around the world, from Chelsea (in Massachusetts) to...well, Chelsea (in England). But it was more of a regional thing. The rapid expansion across the country didn't really start until the past five or 10 years. In fact, there still aren't that many Dunkin' Donut shops on the west coast.

This Boston Phoenix article tells how the company started and how it became such a big part of New England's blue collar community. Now they're putting their coffee in stores and going after the Starbucks and Krispy Kreme crowd too. Krispy Kreme isn't doing too well around here (let's face it, the donuts are overrated), while Starbucks is still opening around 300,000 new places a day and changing the look of their cafes. Let the coffee wars begin continue!

Filed Under: Business, Trends, Stores & Shopping, Coffee Shops
Tags: america runs on dunkin, blue collar, BlueCollar, boston phoenix, coffee, krispy kreme, new england, quincy massachusetts, starbucks, stores-and-shopping

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Reader comments (Page 1 of 1)

dave

3-03-2007 @5:02PM dave said... i just watched Good Will Hunting last night and the amount of Dunkin Donuts coffee consumed in that movie was wicked retahded
Reply

mike

3-04-2007 @12:27AM mike said... are there ANY DD on the west coast? I've ever seen one out here.
Reply

Jason

3-05-2007 @10:43AM Jason said... I liked how the Krispy Kreme in the Pru closed up shop despite being the closest donut and coffee place to 101 Huntington and the Prudential Tower.
Reply

calamari

3-05-2007 @3:40PM calamari said... If there are DD's on the West Coast, they're doing an excellent job of hiding them. According to DD's storefinder, there are no DD within 50 miles of San Diego, Los Angeles, San Francisco, Sacramento, Portland, or Seattle. They're not huddling in the eastern hills of California, either -- there are no DD's near Reno or Las Vegas.

The storefinder also yields no DD's in Alaska or Hawaii, though there are two here in Phoenix. That's TWO in the 5th largest city in the U.S. -- not great market penetration in the West.
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4 Comments / 1 Pages

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