Dunkin Donuts wants to be more that just a donut shop, but still isn't quite sure whether it wants to move towards a full-out fast food restaurant with lots of savory lunch and dinner options or whether they want to move towards a more Starbucks-like model, with more coffee and breakfast options. Their recent smoothie line could fall into either category, but their latest release falls clearly into coffee shop territory.
Dunkin' Donuts has just signed a deal with Proctor and Gamble, which makes Folgers and Millstone coffees, to distribute their own line of packaged coffee beans to grocery stores, club stores and other retail outlets. In the past, Dunkin' has aimed to be the choice for those who are "bewildered and turned off by the atmosphere at Starbucks" , are most likely hoping that that will keep consumers choosing their coffee over packaged Starbucks bags at the store.
There is no release date yet, but if you can't wait, you can buy the cofee beans online.
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