The prices at fast food chains are fairly low and, since most people want to make transactions there as fast as possible, cash is probably the most popular mode of payment for the average consumer. In pursuit of even faster service, one of the largest mobile phone operators in Japan, NTT DoCoMo, has teamed up with McDonalds to provide a service where customers can pay for their food with their mobile phones. The phones are equipped with technology that allows them to be swiped over a special handset at the store, where electronic payment information will be recorded and you can waltz out with your food in a matter of seconds. The technoogy, which has been available from DoCoMo under the name "Osaifu-Keitai e-wallet" in the past, will be funded with $2.48 million and, once a core membership has formed around using it, McDonalds plans to offer "enhanced services to strengthen customer loyalty."Will that be cash, credit or mobile phone?
The prices at fast food chains are fairly low and, since most people want to make transactions there as fast as possible, cash is probably the most popular mode of payment for the average consumer. In pursuit of even faster service, one of the largest mobile phone operators in Japan, NTT DoCoMo, has teamed up with McDonalds to provide a service where customers can pay for their food with their mobile phones. The phones are equipped with technology that allows them to be swiped over a special handset at the store, where electronic payment information will be recorded and you can waltz out with your food in a matter of seconds. The technoogy, which has been available from DoCoMo under the name "Osaifu-Keitai e-wallet" in the past, will be funded with $2.48 million and, once a core membership has formed around using it, McDonalds plans to offer "enhanced services to strengthen customer loyalty."Comments [0]
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