Following right in the footsteps of Coca Cola, Pepsico has just announced that they, too, will be adding caffeine content labels to their drinks. The labeling change comes conveniently at the same time as Pepsi is changing the look of their cans in general.
With two major beverage companies on board this new labeling trend, it sets the standard for other soft drink (or "sparkling beverage") manufacturers to add caffeine amounts to their packaging, as well as just to their ingredient lists. Making this information easily available draws attention to the fact that the FDA regulates the amount of caffeine that can be added to products (.02%), as well as to the fact that there are many groups that recommend an upper limit foe caffeine consumption per day The American Dietetic Association recommends no more than 300mg per day, for example.
We don't necessarily think that caffeine will become the next "hot" issue, as there is simply too much to worry about with foie gras and trans fats at the moment, but you never know...
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