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The term "It's what's inside that counts" definitely applies to Krispy Kreme's latest offering, but I'm not referring to a fruit filling or a 'kreme' center. Instead, this particular doughnut is made with 100% whole wheat flour. Weighing in at only 180 calories each, the Whole Wheat Doughnut has a distinct caramel flavor and is similar in style to their "original glazed". With an enormous number of consumers turning to low-carb dieting over the past few years, it isn't surprising that sales in the doughnut industry have taken a hit. Hoping to recapture some of the lost market by offering an alternative to the original, the Senior VP of Marketing for Krispy Kreme promises that this doughnut delivers the taste we expect, while offering the benefits of whole wheat to the health conscious consumer.
If this is a success, I imagine they may offer the choice of whole wheat in some of their other flavors as well, but no official word has been given on that yet. The doughnut is now available in participating Krispy Kreme stores throughout North America.
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2-12-2010 @1:25AM Green Tea said... Nice post, thanks for sharing this wonderful and useful information with us.
Green Tea Weight Loss
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2-27-2007 @7:13PM James W said... Surely if you're going to have a doughnut the whole point is that it isn't going to be fantastically good for your health but is a treat. Is there a danger with things such as this that food previously classified as not good for your health will become 'acceptable' as opposed to being a treat?
http://www.nomendubium.blogspot.com
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2-27-2007 @10:02PM Sara said... Seriously? 1) carbs are not healthy when coated in sugar and fried. 2) eating a donut that's whole wheat and thinking it's healthy is about like drinking wine for its health properties. 3) Craziness! Krispy Kreme deserves a Rotten Apple Award. This has to be the most ridiculous item I've seen all week. What's next, omega-3 cruellers? Antioxidant candy canes? For the love of tempeh...
http://www.marksdailyapple.com
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2-27-2007 @10:04PM Laura said... Will they be changing anything in the recipe besides the flour? My understanding has been that their doughnuts contain serious amounts of trans fat (according to Wikipedia, 4 grams per dougnut). My diet and I have been waiting for them to switch to healthy fats, not healthy grains....
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2-27-2007 @11:34PM itsasecret said... What's wrong with wine in moderation for health?
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2-28-2007 @12:27AM Reginae said... Actually, the reason I stopped eating Krispy Kreme doughnuts was because of the massive sugar rush they gave me, not because of the white flour.
Seriously.
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2-28-2007 @1:12AM esmereldagrubb said... Whole wheat donuts....I didnt want to live to see the day. What is the world coming to???
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2-28-2007 @3:37AM hanna said... I think it is a great idea, not for health reasons, obviously donuts aren't healthy, but I bet they taste great.
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2-28-2007 @7:11AM Dan said... As someone never eats donuts, but also who buys loads of krispy kreme for clients (hey, I can talk sales while the box fills up the room with glaze smell and "they" cannot resist!)..... Krispy Kreme has lost its way. The donut is not health food, (nor for that matter is the muffin!) and it never will be. The differences between the whole wheat and regular KK glazed will be minor in fiber, vitamins, etc. KK sells donuts..not health food. They also sell curiosity and fun (watching donuts being made is fascinating), freshness (warm donuts right off the line), and a friendly atmosphere.
Period!
For those that are waiting for better frying fat... it does not matter if it fried in lard or liquid vegetable shortening, fried foods should be an occasional indulgence and as an occasional indulgence it really matters very little what fat anything is fried in! Of course, as you read this you are probably eating some fried snack made by Frito Lay accounting for 40-50% of your fat calories per day!
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2-28-2007 @9:10AM David said... (looking down at my snack of raw almonds)
These are made by Frito Lay??
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2-28-2007 @11:16AM Laura said... I agree that they probably will taste better with the wheat flour. Maybe this is just part of the curiosity and fun bit... and if that's all they're going for, I think it may have been a decent idea.
That being said, I think there's a huge difference between allowing yourself an occasional intake of trans fats and allowing an occasional intake of saturated fats. I'll let myself splurge and have some fried foods -- I prefer if they're fried in unsaturated fats, but I'll let myself do the saturated thing every now and then. I am much more careful about trans fats.
Experts recommend eating no more than trace amounts of trans fats; saturated fats are okay in moderation. From Wikipedia describing the evidence against trans fats: "CHD risk roughly doubled... for each 2% increase in trans fat calories consumed (instead of carbohydrate calories). By contrast, it takes more than a 15% increase in saturated fat calories (instead of carbohydrate calories) to produce a similar increase in risk." (from http://en.wikipedia.org/wiki/Trans_fat... there's more evidence against trans fats if you're interested.)
I'm not sure how much trans fat it took to make up the 2% in the study, but I'm pretty sure 4 grams goes a long way... (oops, or 8 grams if you eat two).
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2-28-2007 @11:26AM calamari said... I'm cynically suspecting two things here:
1. The point of the new donut is to generate buzz. It doesn't matter if people scoff at the health aspects -- in fact, it helps if we do, as scoffing and snarking is what keeps an issue alive in blogs.
2. The target market is KKD fans who have convinced themselves that they're on a diet, NOT people who'd rather have a celery stick in the first place. The whole wheat donut makes their clandestine weekly trips to KKD "okay" and might bring them back as more regular buyers. And KKD knows that once they're in the store, they'll buy normal donuts. It's like salad at Cheesecake Factory -- the whole purpose is symbolic.
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2-28-2007 @1:04PM Reginae said... "The target market is KKD fans who have convinced themselves that they're on a diet, NOT people who'd rather have a celery stick in the first place." -Calamari
Exactly. Truer words ne'er spoken.
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2-28-2007 @4:13PM David said... Wheat flour is still processed flour. The labeling is just used to confuse the consumers. Still need to look at the ingredients. Unless you're getting 2 to 3 grams of fiber per serving, might as well eat a regular donut.
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2-28-2007 @6:24PM KrspKrmMom said... They actually taste pretty good. I thought they had a maple flavor to them.
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2-28-2007 @6:52PM Sara said... I don't think there's anything wrong with wine in moderation for good health - I just think people have the tendency to identify one healthy thing and assume it's going to offer miraculous benefits (soy, green tea, red wine, whole wheat, etc....). We know calcium is healthy, so slapping calcium on a Pop Tart or Eggos might look great from a marketing perspective, but the item is still junk. A whole wheat donut? Come on! :)
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3-04-2007 @7:19PM mkat said... wah, wah...just one more thing for people to complain about. So it is still fattening, trans fatty, fried, etc, but whole-wheat is better than the alternative.
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3-04-2007 @7:37PM calamari said... Aha! Dunkin Donuts already has a whole-wheat donut (though it seems to be cake, not raised, and it's a scary 310 calories):
https://www.dunkindonuts.com/aboutus/nutrition/Product.aspx?Category=Donuts&id=DD-550
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7-15-2007 @5:50PM Sandy said... I would like to see the ingredient list for the KKD whole wheat donut. The one from Dunkin Donuts list enriched flour as the first ingredient and whole wheat flour as number two.
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8-30-2007 @6:09PM J smith said... It'll sell like crazy, IF they don't taste bad.
People don't care to do the research whether its actually healthy or not. In their mind its a cheat,
a 'free pass'. Like having your donut and eating it too.
People will fall for it, unless of course it tastes like a bowl of nabisco frosted mini wheats.
Ahh, probably still will even then.
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