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The real cost of bottled water

For the past couple of years, there has been a growing interest in getting local foods whenever possible, largely because it is perceived as helping the local economy, being better for the environment and better for your health (assuming the local food is organic, etc., not factory-farmed). There is one food - a drink, actually, that has strongly resisted this trend, where "'distance and exoticism are marketed as advantages": bottled water. Fiji, one of the more expensive store brands, is now the number 2 selling premium bottled water in the US.

At $1.50 and up per bottle, Fuji is not cheap. Some will say that a thing is only worth as much as someone is willing to pay for it, but others wonder how much the water is really worth. A reader asked Triple Pundit what the true cost of a bottle of Fuji water was. Sustainability Engineer Pablo Päster responded, calculating the (approximate) production and materials costs of a 1L bottle, travel/shipping expenses for shipping both full and empty bottles and, of course, the water itself. In the end, it comes down to a cost of approximately $.22 per bottle, leaving a $1.28 (or more) profit for the manufacturer and retailer.

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