Last year, the UK Food Standards Agency (FSA) was involved with the promotion of several measures to restrict the content of food advertisements that were targeted at, or easily viewable by, children. Broadcasting regulator Ofcom instituted a ban on junk food ads that were targeted at 16-and-under TV viewers during non-primetime hours, which was a major victory for those supporting restrictions.
The FSA also supported a ban on online junk food advertising that was targeted at this demographic, a step which many believed was a step too far at the time. Clearly, times and opinions have changed, however, because further regulations have just been drawn up by the Department of Health's Committee on Advertising Practice that will ban "junk food companies" from advertising in magazines, on the internet, on billboards and at movie screenings that are targeted at under-16s.
Fortunately for the companies in question and the media outlets that rely on their advertising dollars, there is no official oversight of all these forms of advertising, which means that following the regulations is voluntary - for the moment, anyway.
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Reader Comments (Page 1 of 1)
2-20-2007 @ 6:40AM
jason said...
good luck
with stuff like this going on
http://feeds.slashfood.com/~r/weblogsinc/slashfood/~3/93072679/
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