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In case there was ever any doubt, here is further proof that everyone is getting in on the convenience-beverage craze. Hooters has announced that they will be launching a new energy drink this spring, complete with pictures of real Hooters waitresses on the cans. According to their website, there will be regular and sugar/carb-free versions of the drink, in orange and berry flavors, and it will sell for $1.99. Hooters has also announced that the new brand will be sponsoring Casey Kingsland at the NASCAR Craftsman truck racing events, and subsequently selling a whole new line-up of racing merchandise - at the track and at the store. The vice-president of marketing for Hooters, Mike McNeil, said in a statement: "We are very excited to launch this new product into the dynamic energy drink market. When you think of Hooters you think of high energy." Really? Is that really what you think of when you think of Hooters? I'm not so sure.
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2-17-2007 @5:11PM Leonichols said... I know I do not think of High-energy when I think of Hooters...but I do not mind having reminders of what I do think of in other areas! It is a big selling business, and the market for energy drinks is high, so why not?
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2-17-2007 @9:50PM salsa said... Just what I always wanted-- a dairy-based energy drink! Mammalicious! But, no Buffalo Wing flavor?
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2-18-2007 @8:34PM leon phelps said... They should make the cans look like boobies. They will really sell then.
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10-17-2007 @10:05AM LuRock said... I had to find this and try it since I am an energy drink junky, I also love the wings. I must say after drinking it I was very surprised on how good it actually tasted. Didn't leave that "after taste" and got me up and going. Can't wait to see it in my grocery store. Oh, it's the best bang for buck by far.
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