When you stop into a Starbucks, do you stick with the standard whole milk in your drink or do you order low fat or skim milk instead? In some markets, Starbucks customers so overwhelmingly opt for lower fat options that the coffee chain has decided to test 2% low fat milk as the drink default in about 300 of their stores to see how consumers respond. The stores are located in four key markets: Orange County, California; Jacksonville, Florida; Oregon; and London, Ontario. Milk options other than low fat will still have to be added as a customization to your drink, including skim, whole and soy.
If the program is a success, the switch could be applied to all stores, which would alleviate some of the criticism about Starbucks' high-fat drinks, although it is unclear as to whether the regular Frappuccino drinks will change their recipes, as well.
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