Jay-Z helps relaunch Cherry Coke

by Joanne Lutynec (Subscribe to Joanne Lutynec's posts)
Posted Feb 12th 2007 12:29PM
Filed under: Business, Soda

Cherry Coke is getting a new look, thanks to rap star and business entrepreneur Shawn "Jay-Z" Carter. He was involved with not only the design of the new can, but also the television commercials and marketing campaigns for the brand. The soda was relaunched last week at New York's Fashion Week, alongside the latest addition to the Coca-Cola family, Cherry Coke Zero.

The advertising campaigns for both products went public on Valentine's Day, with outdoor, radio and point of sale ads, as well as a 30-second commercial (featuring a Jay-Z soundtrack) that debuted during that evening's episode of American Idol.

Tags: american idol, cherry coke, cherry coke zero, coca-cola, jay-z, shawn carter

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2-18-2008 @ 12:16PM

suzanne hughes said...

they dont sell cherry coke in ireland..... i go to the uk to get mine.... how sad .... love the new look though....

2-12-2007 @ 3:41PM

dorian said...

sorry but that label is awful. I will always love the old black and red grunge labels back in the day. Maybe black, red and gray don't warm people up to cherry coke. :(

2-13-2007 @ 8:43AM

Russ said...

I'm not sure how cherry coke is hip hop. I think Jay-Z is just trying to make as much cash as he can with endorsements for HP, Budweiser Select, and now Cherry Coke. Who's the target market? I'm not really impressed by the can either.

2-13-2007 @ 1:00PM

mike said...

C to the izzO, L to the izzA
That's the Cherry get'cha damn cans up!

Sorry, I just couldn't resist.

2-13-2007 @ 10:37PM

Boo Bear said...

I'm getting thirsty just thinking of it! Who you all kidding? That can is HOT!

2-17-2007 @ 2:19PM

EG Mony said...

Who cares what the can looks like? I drink Cherry Coke like it is going outa style, but the can does not make any difference to me. I always use a can huggie and could care less if the can changes weekly.

2-17-2007 @ 2:20PM

rudy said...

that can is girly

2-17-2007 @ 2:29PM

frank said...

Remember mission soda? I was a young kid the first time I drank it, it was great:) Coke was always the top of the line in selling product. It should have much more cherry in it and it will hit the top again :)

2-17-2007 @ 2:38PM

ALICIA said...

I THINK IT SHOULD STAY THE WAY IT WAS FROM THE START WHY CHANGE THE FREAKIN CAN?? SOME THINGS ARE BETTER OFF LEFT ALONE.

2-17-2007 @ 2:48PM

Joyce said...

Oh My! is Jay-Z turning commercial? I like vanilla coke better.....Vanilla --ice ice baby!!

2-17-2007 @ 2:50PM

Joyce said...

At least it doesnt say "pop a cherry"...coke that is!!

2-17-2007 @ 2:52PM

HAROLD said...

i love the new can design.it has a fresh new look!! i drink cherry coke all of the time no matter what the can design is,but i love new creative designs once in awhile!!

2-19-2007 @ 11:30PM

Susie said...

My Mom loves Diet Cherry Coke

2-17-2007 @ 2:56PM

Bradley said...

I like cherry coke but now since z-Jay is involved I will not be drinking it. I don't want anything to do with some dumbass thug rapper.

2-17-2007 @ 2:58PM

Nicole said...

I agree with Dorian, I miss the black and red can! Diet Cherry Coke rocks! This new can looks too "cutsie"! Ahhh well, I am still drinking it! Eventually, the red and black can will be back when they say they are going "retro" or something...

2-18-2007 @ 3:49AM

jim said...

you want a real drink the do the dew!!!!!
sorry coke keep trying....

2-19-2007 @ 5:08PM

Keith said...

It's a friggin soda can!!! And, if I'm not mistaken, this product was taken off of the market over 20 years ago because of low sales. Now, for all of you nitwits who believe that Cherry Coke and/or it's can will have any impact on life, please don't hesitate to find my e-mail address, use that to find ot where I live, and send me your life savings. Oh yeah, one more thing----Jay-Z, since this is your baby, how about, I don't know, being an adult and using your full name??

2-17-2007 @ 3:03PM

rocky said...

can doesn't matter, promo doesn't matter, never liked it don't think i ever will no matter what it looks like. but damnit...BRING BACK VANILLA COKE!!!!!

2-18-2007 @ 4:17AM

atomic said...

i love cherry coke, it's what beer drinkers drink at work when beer cannot be.. working nights at the toledo blade, mountain dew was not strong enough and was fired.. w00t!

2-17-2007 @ 3:11PM

Lightning said...

The "thug rapper" can't be too dumb, he's a multi-millionaire. What do you make, $7.50 and hour? The can looks great. Immediately you know you're dealing with cherries. Too bad for those who are so narrow minded, and believe there is only one of everything, and it should never change.

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