Altoids opens pop-up stores in Anti-Valentine's Day celebration

by Nicole Weston, Posted Feb 12th 2007 @ 3:32PM

Altoids fans will be pleased to learn that the company has launched several Altoids Curious and Original Chocolate Shoppes in the spirit of Valentine's Day. Actually, they're anti-Valentine's Day. Each of the three temporary "pop-up stores" is billing itself as a "sanctuary from all the romantic overtures" for the "lovesick, lovelorn and Cupid-wary."

The stores are located in Chicago, Miami and New York, and each has free activities, such as "Therapeutic Crafts for the Broken-Hearted" and "Love Stinks" needlepoint kits. They also stock samples of Altoids' new Dark Chocolate Dipped Mints and are passing them out with free lattes. Chicagoist stopped by their local store and reported that it also stocked "cupcakes from Angel Food Bakery, anti-Valentine's Day cards and a variety of other Altoids and V-Day related schwag."

Everything in the stores, in case you haven't gotten the picture yet, is free, so it's definitely worth a stop by if you live in one of the three cities mentioned

Source

Filed Under: Stores & Shopping, Ingredients, New Products
Tags: altoids, candies, candy, chocolate, chocolates, stores-and-shopping, valentine, valentine's day' mints

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Reader comments (Page 1 of 1)

2-13-2007 @4:02AM Marta S. said... oh rats, just three cities..., even miami is too far from where i am...rats!:(
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2-13-2007 @9:03AM calamari said... Anti-V-Day is *huge* this year, though -- you may be able to find something else equally entertaining much nearer to where you are.
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