Peanut butter preference can be a very personal thing. Some people like theirs chunky, others prefer theirs to be creamy and smooth. Some would rather have natural, others enjoy the familiarity of commercial brands that they ate growing up. Growing up, my family solved the problem of preference by having multiple jars of peanut butter on hand at all times, ensuring that everyone had something they liked for toast and sandwiches, in addition to making sure there was something to use for baking peanut butter cookies.
If you just want one jar in your kitchen, Food and Wine listed their three favorite brands for consideration: Peanut Butter & Co. Smooth Operator (ultracreamy), Skippy Natural Creamy (unusually thick, natural) and Santa Cruz Organic Dark Roasted Creamy (deeply flavored, made with Spanish nuts). No chunky peanut butters made their list, unfortunately, but all three of these sound worth a try for those who like it smooth.
Whichever peanut butter you eventually opt for, don't forget to try it out in your favorite peanut butter sandwich recipe.