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Miller Chill, por favor?

If I say beer with lime, what instantly comes to mind? I bet it's Corona. The Miller Brewing Co. is hoping to change that perspective when it releases its latest product, Miller Chill, to test markets next month. The beer comes complete with salt and lime flavoring (chelada style) already added. Let's be honest, having to bring limes along camping, to a party, or anywhere else where it is inconvenient to cut up little wedges of fruit is a pain, so this should solve that problem nicely. Also, the beer is low-cal, what more could you ask for? I just hope it tastes as good as it sounds.

Hoping the beer will be a hit among the Hispanic population, Miller will begin test marketing next month in a number of states including Arizona, Florida, New Mexico, Texas and parts of California. If anyone has the opportunity to try it, please let us know what you think.

Filed Under: Drink Recipes, New Products
Tags: beer, beer with lime, chelada style, corona, hispanic population, miller brewing co, miller chill, MillerChill, southern states

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Reader comments (Page 1 of 11)

Greg

3-11-2008 @7:51PM Greg said... Chill rocks. I am currently drinking it and......... i love it. I LOOOOVE IT!!!
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LKH

5-09-2008 @8:42AM LKH said... Please, if you have not had this beer, dont waste your money and taste buds. This, just like land shark, is the global mega brews attempting to tap into craft brewery. I like most people spent my early twenties gulping down large quantites of bud and miller and icehouse etc. Then one day i was introduced to a Brutal Bitter and since then I have sampled and enjoyed dozens of craft brews from all over the country. Miller chill is a vile, light weight, and bad after taste berverage. Its not even original.. remember Tequeza a few years ago. I have nothing against miller, I enjoy a high life on a hot summer day just like the next man, but this scientific malfunction of a beverage cannot stand. And to the individual who stated this could become a seasonal beer, please enjoy a seasonal beer before you make a rediculous comment like that.
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samantha

5-16-2008 @10:01AM samantha said... for a chick who isn't into beer, im into this one. i think they could have done without the salt though! cheez
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bree

5-25-2008 @3:58PM bree said... its interesting.. the lime taste is waay too over powering however.. it would be nice to have one lime slice taste.. not the whole lime
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Jason

2-08-2007 @9:58AM Jason said... This sounds downright horrific. Low-cal? Salt and lime artificial flavor? Miller? I wouldn't drink any beer with even one of those descriptors.
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Rebecca

2-08-2007 @10:06AM Rebecca said... I'm sorry, but just looks disgusting. Taking a lime along is not that difficult, and who wants salty beer?
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Jon

2-08-2007 @10:09AM Jon said... I'm sure it'll taste as good as it sounds. Because it sounds awful.
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Patrick

2-08-2007 @10:22AM Patrick said... I can't see how this wouldn't suck. I'd rather take along a real lime than drink the cleaner-like "flavouring" they usually add to these kinds of beverages.
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Gary

2-08-2007 @10:30AM Gary said... To me, putting lime juice in a beer is sacrilege. It upsets me when bars shove a lime in the neck of my bottle without asking me first. Secondly, any beer that *requires* this in order to taste good probably isn't worth drinking. Anyone who enjoys this concoction probably doesn't really like beer in the first place. This is as much a beer as a wine cooler is a wine.
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savvy

2-08-2007 @10:46AM savvy said... I thought the point of the lime in the neck was to keep the insects out of the beer.
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Patrick`

2-08-2007 @1:37PM Patrick` said... anyone remember Tequiza? no? good. the problem of course is that they're just going to toss in some ascorbic acid and call it lime juice. a real chelada is actually good. a 'chill' will not be. why not do what we do when it's summer and corona has gone the way of ridiculously expensive? put a lime in a high life and call it a day.
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bdw

2-09-2007 @12:37AM bdw said... Lime just kills the flavor of beer. You only need lime and salt in your beer if your beer sucks. But then, we're talking about miller products here, so I repeat myself.
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Dr Electro

2-08-2007 @3:26PM Dr Electro said... I prefer my lime in a Tecate, por favor.
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Berkana

2-09-2007 @7:31AM Berkana said... If I buy a bottle of this, it would be as a collectible item. I'm almost certain they won't be making this for too long, and unopened bottles of odd beverages just might appreciate in value. . . like unopened bottles of Orbitz, Crystal Pepsi, and New Coke.
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MJ

2-09-2007 @1:07PM MJ said... Say it aint so... This would be better with your favorite beer and a fresh lime wedge. The thought of this beer is not to appetizing at the moment!
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Gregg Fuller

2-10-2007 @5:09PM Gregg Fuller said... I tried this in a test group a couple months back and it was incredibly "meh." It's super easy to drink, but it has a bit of an odd aftertaste. I can see it becoming a big hit for BBQs this summer. I think it'll disappear shortly thereafter.
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Aaron

2-11-2007 @12:40PM Aaron said... Doesn't one of Miller's ridiculous "Man Laws" say: "do not fruit the beer"?

Now they're fruting the beer for you?

I smell FLOP with a hint of lime
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tracy

2-11-2007 @2:11PM tracy said... i think this a good idea i mean there is pepsi and coke right so now corona has more of a competion but like everyone says lime in beer but who knows miller does great things i perfere miller over corona anyways.dont judge a book by its cover
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john

2-11-2007 @7:43PM john said... I have serious doubts that the tasters at Millers would endorse a brew that tastes bad. I say give it a try!
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Drey

2-11-2007 @8:49PM Drey said... I totally agree with #10. I will buy a 6pack of this...and hang on to it for a decade or so... As i do with all these foofie alcohol marketing disasters just waiting to increase in value the minute someone realizes their mistake and pulls it off the market. In fact, I'll store it right next to my recent 4pack purchase of Budweisers new caffeinated/ginseng/guarana 'beer'...which tastes more like an energy drink..yuck. Anyone interested in Tequiza memorabilia? lol.....
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207 Comments / 11 Pages

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