Oats are a great source of soluble fiber, and as the specific fiber contained in whole oats, beta-glucan soluble fiber, has been shown to help control cholesterol, some oat products are allowed to claim that they reduce the risk of coronary heart disease. These products include oat bran, rolled oats or whole oat flour, and they also must meet the FDA's standard for "low fat" foods. The Quaker Oat company has requested - and temporarily received (pdf) - an exemption to the "low fat" standard for some of their other oat products, like instant oatmeal. The exemption allows qualifying products to make the claim that they coronary heart disease right on the packaging by allowing them to increase their oat content to acceptable levels, even if by doing so they surpass the federal maximum for low fat products. Not all oat products will be eligible, but Quaker's reduced sugar instant oatmeal products would qualify under the new plan.
Change in low fat standard for some whole-oat products
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