Even though the ban on fresh bagged and loose leaf spinach from this past September's E. coli scare is long over, the shake that it put on consumer confidence in leafy greens is still there. Even now, consumers are avoiding greens, or buying them less frequently than they otherwise would. A study done at Rutgers found that part of the problem lies in the fact that spinach and other greens are considered to be healthy and that consumers almost feel betrayed by the fact that something wholesome could actually be harmful. This new suspicion is what is keeping sales down. In fact, only 2 out of 3 consumers contacted during the survey knew that the recall was over.
Farms and government agencies alike are looking for ways to mitigate the worries of consumers with oversight at both farm and national levels being discussed. Whether a new standard will be enough to boost consumer confidence to the point where the average diner doesn't look askance at a salad with baby spinach in it remains uncertain. Would it be enough for you?
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