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Even though the ban on fresh bagged and loose leaf spinach from this past September's E. coli scare is long over, the shake that it put on consumer confidence in leafy greens is still there. Even now, consumers are avoiding greens, or buying them less frequently than they otherwise would. A study done at Rutgers found that part of the problem lies in the fact that spinach and other greens are considered to be healthy and that consumers almost feel betrayed by the fact that something wholesome could actually be harmful. This new suspicion is what is keeping sales down. In fact, only 2 out of 3 consumers contacted during the survey knew that the recall was over.
Farms and government agencies alike are looking for ways to mitigate the worries of consumers with oversight at both farm and national levels being discussed. Whether a new standard will be enough to boost consumer confidence to the point where the average diner doesn't look askance at a salad with baby spinach in it remains uncertain. Would it be enough for you?
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2-07-2007 @11:35PM Miss Tenacity said... I don't wash greens that are tagged "ready to use", even if THEY recommend that I do. My system has been thoroughly implanted with all manner of bugs from China to Mexico and I'm pretty hardened to the non-lethal varieties of contaminants.
Also, I hate washing greens.
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2-08-2007 @12:11AM GhaleonQ said... Of course.
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2-08-2007 @3:47PM eva said... Memory is a funny thing . . . so many folks forget (Well, don't understand in the first place) about the mechanism by which this all happens-- centralized distribution of ALL SORTS of foodstuffs!
I'll never be so naive as to think I'm totally safe eating anything I don't grow myself, so this kind of outbreak doesn't surprise me. Oversight? Puh-leez. All I can do is cross my fingers!
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2-08-2007 @4:40PM Vanessa said... No. I'll eat frozen spinach and fresh kale or other greens that I cook in the winter but not pre-washed from a bag. I'll wait until spring and summer for lettuce and spinach from my CSA.
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