McDonald's gets Heart Foundation approval in Aus.

by Nicole Weston, Posted Feb 6th 2007 @ 12:03PM

Ever working to improve their image and put their best foot forward with the public, McDonald's has introduced nine meals to its Australian menus that have all been given the seal of approval by the National Heart Foundation. It's an historic event, to be sure, since the company has never had their approval before and fast food is not known for being heart-healthy - or healthy in general, for that matter. The meals include salads, Chicken McNuggets and some hamburgers, but no french fries.

Critics say that the "the Heart Foundation should feel 'duped'" for going along with McDonald's "marketing ploy." While it is true that McDonald's is paying to get the NHF's approval - fees that go towards testing the food, according to the NHF - the organization is still placing their reputation on the line and has no reason not to support the fast food company if their meals meet the NHF's standards. And if some regular McDonald's eaters switch to healthier fare, that's a positive change whether it came from a "marketing ploy" or not.

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Filed Under: Light Food, Health & Medical, Chefs & Restaurants, Fast Food, Restaurants
Tags: australia, fast food, health, healthy, heart, heart foundation, hearts, light food, McDonald's, McDonalds, meal, medical, restaurant

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Reader comments (Page 1 of 1)

2-06-2007 @5:39PM Miss Tiffie said... can someone explain to me how their chicken nuggets are heart-healthy?
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2-07-2007 @12:53AM Mitsufan said... What!?

Shame on the National Heart Foundation for aggreeing to go along with this veneer-thin PR campaign.

Then again, maybe they are not able to refuse any application. Perhaps there is no guideline that says "menus tested must be derived from actual store sales."
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