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You had to know it was only a matter of time before this happened. The Center for Science in the Public Interest (CSPI) has filed a lawsuit against Coca-Cola and Nestlé for weight-loss claims and labeling of their latest product, Enviga. As Sarah wrote back in October, the sparkling green tea has been marketed as having "negative calories" and is labeled as "the calorie burner". CSPI's mission is to protect consumers by stopping deceptive advertising and labeling of products. The non-profit organization had their team of scientists review the claims made by Enviga and responded by saying the product is a "highly caffeinated and over-priced diet soda, and is exactly the kind of faddy, phony diet aid it claims not to be."
Have any of you tried Enviga? Would this news cause you to stop drinking it, or do you believe in (or have seen results of) the product's ability to actually burn calories?
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2-05-2007 @3:15PM Christopher Penn, Financial Aid Podcast said... Honestly, I'm surprised no one from Feedburner has pressed a lawsuit with regard to logo similarity, you know?
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2-05-2007 @4:38PM Ian Welsh said... Yes, this one was coming for a while. Charles Green over at Trust Matters noted back in December that Coke was crusing to do some real damage to it's brand.
http://trustedadvisor.com/blog/65/
Can you imagine having it in the news for weeks or months that Coke lied? Fun, but not for Coke, or for whoever approved that ad campaign.
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2-06-2007 @12:05AM Hali said... Coke may have just completely struck out in the "faddy diet soda" market, as it were, but I seriously doubt this will keep traditional Coco-cola drinkers from continuing to buy their regular products. I'm a longtime Coco-cola Classic devotee and won't be switching to Pepsi or any other brand anytime soon just because of this.
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2-06-2007 @5:52PM Bev said... Please go to the Enviga website at enviga.com. No where is there a claim that it is a fat burner or a weight loss aid, onlt that it will burn extra calories. As we all should know by now, there have be claims for years, and many studies done, that both caffeine and calcium are proven calorie burners and the claims Coca Cola and Nestle are making seem to go right in line with that. I am not saying I'll spend the money on it, but I don't thing they are being at all deceptive. They put it out there in black and white and people will take from it what they want.
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2-10-2007 @12:01AM wicks said... i have only tried the plain peach variety of this beverage. i had spent ALL night dancing at sub-tonic in manhattan and i was driving back to the poconos and i NEEDED an energy drink and i kept seeing TONS of billboards all over manhattan for envigo.
i am quite fond of most energy drinks, and i make a casual hobby of trying new ones as i come across them. Stopping in a gas station i was suprised to see envigo on the shelf already because the first i had ever heard of it was when i saw the billboards in NYC.
The envigo drink tasted so foul that i could not drink more than the initial sip, it is extremely acrid and chemical tasting and maybe a little "rotten" like mold or mildew or soapscum.
I think coke was way to quick to saturate the market with a low end beverage in a fancy package with a tricky and "hip" label and name, without putting any actual thought into the process or doing any quality assurance on the flavor.
very icky drink.
love, wicks.
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2-16-2007 @11:16AM Jackie said... I personally don't think the lawsuit will stop me anyone from purchasing any Coke products in the future. I tried Enviga and I think it's delicious and I will continue to drink it no matter what it claims.
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2-23-2007 @12:09AM kitty said... I tried the Enviga Berry ~ and I really LIKED it. I dont care abt whether it burns more calories or not. it just tastes good to me.. gee..
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