Rachael Ray will never again have to explain to her viewers what "EVOO" stands for because it is the name of her very own brand of extra virgin olive oil. The olive oil is being "specially produced in Italy for Rachael" and is almost guaranteed to turn "dish from so-so to 'Yum-o' in no time," so not only can you use in all of Rachael's recipes, but you can look at her smiling face on the bottle's label. Rachael's site notes that the oil is a certified Product of Italy, made from only Italian olives (just in case you were wondering if they imported theirs before processing for some reason). It is sold in 17-oz. ($8.95) and 34-oz. ($17.95) bottles.
Of course, she may not have to spell out "extra virgin olive oil" every time she mentions EVOO anymore, but don't be surprised if she starts including the web address of her online store in its place.
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