Rachael Ray will never again have to explain to her viewers what "EVOO" stands for because it is the name of her very own brand of extra virgin olive oil. The olive oil is being "specially produced in Italy for Rachael" and is almost guaranteed to turn "dish from so-so to 'Yum-o' in no time," so not only can you use in all of Rachael's recipes, but you can look at her smiling face on the bottle's label. Rachael's site notes that the oil is a certified Product of Italy, made from only Italian olives (just in case you were wondering if they imported theirs before processing for some reason). It is sold in 17-oz. ($8.95) and 34-oz. ($17.95) bottles.
Of course, she may not have to spell out "extra virgin olive oil" every time she mentions EVOO anymore, but don't be surprised if she starts including the web address of her online store in its place.
2-02-2007 @8:57AM Foodie Bride said... I saw this in her mag last night while I should have been watching my husband's basketball game. One of the other wives thinks she's gonna patent "EVOO" and aim for world domination. We'll see.
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2-02-2007 @8:58AM Foodie Bride said... Oh, and I couldn't see the bottle clearly enough but I bet she spelled it out on the label :)
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2-02-2007 @9:25AM Lynne said... I can only hope this is the start of her downfall. Otherwise, I fear it may be a sign of the apocolypse.
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2-02-2007 @10:04AM missliteral said... Oh Lynne, I fear you may be correct...
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2-02-2007 @12:10PM Megan said... I saw that in Publix the other day.
I found the package picture to be creepy.
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2-02-2007 @6:51PM alice radley said... I'm so glad I live in England now. So far as I can tell, she isn't on TV here.
I can't help myself .. I really really don't like her.
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2-02-2007 @11:42PM moonablaze said... the reason they specify about the Italian olives is that the laws in Italy allow olive oils to be marketed as "Italian" if they're pressed in even if the olives are imported (and thus cheaper, and presumably of inferior quality)
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2-03-2007 @2:43AM jerzeetomato said... I got questions. What press is this EVOO? This stuff is bottled for DUMMOS they have no idea what they are buying and honestly the bottle is creepy. The pic, the signature and all of it. This is just proof that if packaged correctly americans will buy crap. Viva you muehling cabbages.
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3-14-2007 @2:21PM Frank Enderle said... I think she is HOT and would LOVE to utilize her oils. She can come cook for ME anytime she wants !!!
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