McDonald's considers convenience options

by Nicole Weston, Posted Jan 30th 2007 @ 9:02AM

Fast food restaurants are all about convenience: the convenience of getting inexpensive food quickly and not having to cook. McDonald's, long the standard of fast food, has decided to consider making a move to an even more convenient format. Modeling their change on convenience stores, McDonald's is test marketing the concept of selling prepackaged drinks in their stores. The products include sodas, sports and energy drinks from Pepsi (even though McDonald's carries Coke in their soda fountains), such as Mountain Dew, Red Bull, Gatorade, Propel Water, Lipton tea and Tropicana juices, all of which are stocked in a large, convenience store-style refrigerated case.

According to a Morgan Stanley research report, 62% of consumers "said they would drink different beverage at quick service restaurants if given the choice." McDonald's says that it is too early to judge consumer response in their Texas and Kansas City test stores, but is considering expanding the offerings and the test markets if it is positive.

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Filed Under: Stores & Shopping, Chefs & Restaurants, Fast Food, Restaurants
Tags: coke, fast food, mcdonalds, pepsi, restaurant, sales, selling, store, stores, stores-and-shopping