One thing that struck me when I was at the Fancy Food Show was that there were a number of products that were marketed at women. Some of them, like chocolates, seemed just to feature girly packaging and slogans, but others touted potential health benefits. In this latter category were two new products that were the result of a collaboration between The Republic of Tea and LUNA: Nutritional Iced Tea for Women and LUNA Tea Cakes. The collaboration was a natural one considering that the companies - both of which endorse healthy lifestyles - have similar values and goals.
Nutritional Iced Tea for Women is the first iced tea designed with women in mind. Brewed, lightly sweetened and packed in resealable plastic water bottles, the all-natural teas have just 50 calories per 12-ounce serving, are made with 70% organic ingredients. On top of that, the teas are fortified with folate, calcium and vitamins B and D. They come in five flavors: Ginger Currant Black Tea, Lemon Blueberry Decaf Black Tea, Kiwi Strawberry Green Tea, Mandarin Orange White Tea and (caffeine-free) Cherry Vanilla Red Tea. They are truly delicious and very refreshing. The fruity flavors really come through (my favorite was the Ginger Currant), with no sugary sweetness to dull them.
The LUNA Tea Cakes are low-calorie bars that are very similar to Clif bars in consistency, but are a bit lighter to appeal to women. They are less firm than a regular LUNA bar and are moist and chewy, with bright and very tasty flavors. They are infused with teas and herbs from The Republic of Tea. Each of the three cakes was designed with a specific balance of nutrients to benefit health. Vanilla Macadamia, for example, is intended to help balance moods, with rooibos tea, omega 3, goji berries, and vitamin D. Berry Pomegranate promotes longevity, with green tea, blueberries, pomegranate, omega 3, calcium and vitamin D. Orange Blossom promotes healthy skin, with white tea, omega 3, beta carotene, magnesium, copper and B vitamins.
The Iced Teas will hit retail stores in March of this year and will sell for about $2.99 per bottle. The Tea Cakes have a suggested retail of $1.49.
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Reader Comments (Page 1 of 1)
1-30-2007 @ 6:47PM
Allison said...
"are very similar to Clif bars in consistency, but are a bit lighter to appeal to women."
Cliff bars are so nasty : X
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1-31-2007 @ 4:03PM
calamari said...
What makes me cranky is that Republic of Tea has apparently been doing bottled unsweetened iced tea for a while, and I have NEVER seen it at a gas station or corner store. I don't buy bottled drinks to keep in the house, where I can make a pitcher of something... I buy bottled drinks when I'm out in the car, and it's 95+ degrees, and I'm thirsty. *sigh*
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2-04-2007 @ 1:13PM
Jenny said...
I've tried the Vanilla Macadamia Tea Cakes and they are AMAZING! Soft and similiar to a cookie dough flavor. I noticed the sweet scent of REAL vanilla as soon as I opened the package. This is now my favorite snack bar, hands down.
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4-17-2007 @ 9:03AM
Aleks said...
It sounds great; I love low-sugar iced teas (not the ones that are "low in sugar" because the sugar has been replaced with chemicals or chlorinated sugar aka Splenda) because most other iced teas are sickly sweet to me. However, $2.99 sounds ridiculous! Even the most expensive iced teas sell for about two bucks a bottle. That's just crazy to me.
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