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Island Jerk wins the Kettle Chip-Off

kettle chips island jerkThis past December, Nicole let us know that Kettle Foods ,the makers of Kettle brand potato chips, was holding what I call their annual "Chip-Off." Kettle Chips introduces a new flavor, but lets the people decide by releasing "contestant" flavors to the public, and allowing them to vote online. Kettle says that it was a three-way tie among Island Jerk, Dragon Five-Spice, and Twisted Chili Lime for a while, but in the end, the Jerk won out.

I actually got to try all five flavors in the Party Pack, and I'm certainly not surprised that Aztec Chocolate wasn't even in the Final Three. The chocolate flavor was a little too weird and had a bitter aftertaste. I like chocolate-covered potato chips, but the Aztec Chocolate Chips were just flavored with chocolate without the accompanying sweetness.

Though Island Jerk wasn't bad, I am a little disappointed that Royal Indian Curry wasn't the winner. In fact, I'm a little surprised that it wasn't in the final three. With all the hype and food trend-casting of spice for 2007, I would have thought Twisted Chili Lime would have been somewhat boring. I ate the Royal Indian Curry Chips in on sitting because they were so good -- except of course, that they were so powerfully "fragrant" that I smelled like garlic and curry for three days. But all is not lost. Before the winning flavor goes into official production, you can still order the other flavors online. Royal Indian Curry Chips just might make it in time for the Super Bowl!

Filed Under: Ingredients, New Products
Tags: america, island jerk, kettle brand chips, kettle brand potato chips, kettle chips, kettle foods, kettle potato chips, KettleChips, passport to flavor, vegetables

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Reader comments (Page 1 of 1)

Meg

1-29-2007 @1:30PM Meg said... I LOVED the island jerk...it was actually the flavor that I voted for.
Reply

scott

1-29-2007 @4:01PM scott said... i think curry was by far the best. i can't believe it wasn't in the final three.
Reply

Gobo

1-29-2007 @6:28PM Gobo said... I enjoyed the Island Jerk a lot, and will be happy to buy it in stores when it's available, but the Royal Curry was hands-down the best flavor this year. I threw a small tasting party, and it got raves all around. Maybe curry's not mainstream enough yet?

My party pack with three bags of the curry's on its way, though!
Reply

3 Comments / 1 Pages

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