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Sex sells. Usually, it sells things like beer, various liquors and - of course - fatty fast food hamburger, but some Seattle area businesses are using it to sell something else entirely: coffee. Espresso joints with names like Natté Latté, Moka Girls Espresso, Cowgirls Espresso, The Sweet Spot and Bikini Espresso have decided to spice up their images with sexy outfits and flirtatious female baristas to try and attract business away from competitors.
At Cowgirls Espresso in Tukwila, WA, for example, barista Candice Law (pictured) says that she and the other baristas dress to different themes for different days. "Everybody's excited to see you," she said, as evidenced by the look on this customer's face on seeing his coffee served by a girl in a corset and thigh-high boots. At other establishments, "hot-pink hot pants and tight white tank tops," lingerie and "fetish" outfits are just part of the dress code.
Dubbed "sexpresso," the combination of sexy outfits and coffee is a relatively new concept and seems to be gaining in popularity as commutes get longer and consumers are more likely to take factors other than simple convenience into account when looking for coffee in the morning. As one (satisfied) customer said "If I'm going to pay $4 for a cup of coffee, I'm not going to get served by a guy." The employees - just about all women - seem to like it, too, citing the friendly customers and huge tips as great incentives.
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1-28-2007 @4:58PM Elayne Riggs said... Don't, you know, talk about how they make minimum wage or anything. Or how utterly sexist all of this is in an age when we ought to be well beyond using female bodies as commodities.
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1-28-2007 @1:13PM J said... Forgetting the feminist BS for a moment, at 5:30 am when I go to work I don't care who brings me my coffee or what they are wearing, I want it hot, strong, and caffeinated.
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1-28-2007 @10:25PM swag said... Idiots. Despite the percentage margins on coffee, they should be shooting for absolute margins: bikini-clad insurance saleswomen, home loan officers, etc. That's where the money is per transaction!
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1-28-2007 @9:06PM AmyLiz said... Maybe I'm just getting old, but when I saw the picture my first thought was "That poor girl must freeze when she opens that window!"
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1-29-2007 @10:15AM David said... Oh my God, Mike Judge was right!
"Starbucks in 2505 serves speedy sex acts with the
coffee ..."
http://www.latimes.com/news/opinion/commentary/la-oe-morrison5oct05,0,4101573.column?coll=la-home-commentary
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2-04-2007 @9:41PM Brian Ragle said... The notion this violates some P.C. version of feminism is what is REALLY offensive to women. Real feminism was hijacked a long time ago by certain women who decided THEY could tell other women whether they were being exploited or not. The simple fact is, some women choose to make money from their physical attributes just like some do from their mental attributes. They aren't being forced to work a minimum wage job in a bikini. There are plenty of fast food joints which would provide a uniform AND more than minimum wage. Most straight men like to see half naked women every chance they get. Most women like to see half-naken men the same way. Just flip through a Cosmo or Vogue sometime.
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2-05-2007 @7:53AM Heather said... This was just featured on the Today Show this morning.
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2-05-2007 @3:27PM Paul said... You go there once out of curiosity. You go again if the coffee's really really good at a good price, or if it's the only coffee shop on the way to work. Otherwise, only the pervs and the romantically problemed go again and again.
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2-13-2007 @11:12PM Matt said... Good marketing, good sales, good service with a friendly smile, and of course, beautiful girls - nice work all! Elayne Riggs must be a fat-ass ugly feminist pig. Shut up all you stupid fems. If you don't like it, don't go there! Duh.
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2-24-2007 @9:59AM RW said... I have always knew that sex sells. Unfortunately, me have not grown up enough to realize what "saps" they are in making other people rich. Also, it is a shame that women keep stooping to new lows in integrity. However, it is the almighty buck that prompts people to do almost anything.
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