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We already know that probiotics are one of the hottest health buzzwords of the year, so it's no surprise to hear that Dannon, which was one of the first companies to actively promote probiotics in their products in the US with the launch of Activia, has some new products to add to their line. First up is Activia Light, a fat free version of the original yogurt. It has less sugar than the original and about 30% fewer calories per serving, but still comes in four fruity flavors: strawberry, raspberry, peach and vanilla.
There are also two other new items in Dannon's lineup. DanActive, a "probiotic dairy drink" which was released nationwide this month that is supposed to help strengthen the body's immune system. Danimals, a kids yogurt drink, is also being re-released with a new formulation that includes "he world's most researched probiotic culture for children, Lactobacillus GG (LGG)," which has been clinically shown to improve gastrointestinal and immune functions and contribute to good oral health.
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1-28-2007 @7:56PM SJR said... If you are going to include an article on a product, at least get the product's name correct - it's Activia, not Activa.
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1-29-2007 @10:44AM Troy said... Michael Pollan's article from this week's NY Times Magazine ("The Age of Nutritionism") is on point.
See http://www.nytimes.com/2007/01/28/magazine/28nutritionism.t.html?pagewanted=all
To quote (and disqualify Activia from potential edibles):
1. Eat food. Though in our current state of confusion, this is much easier said than done. So try this: Don’t eat anything your great-great-grandmother wouldn’t recognize as food.
2. Avoid even those food products that come bearing health claims. They’re apt to be heavily processed, and the claims are often dubious at best.
3. Especially avoid food products containing ingredients that are a) unfamiliar, b) unpronounceable c) more than five in number — or that contain high-fructose corn syrup.None of these characteristics are necessarily harmful in and of themselves, but all of them are reliable markers for foods that have been highly processed.
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2-16-2007 @7:55PM Pat said... Generally I agree with Michael Pollan, but what about if the added ingredient in the food (in this case, lactobacillus regularis) actually works and is not available in any other food? I don't understand the huge skepticism about this product -- if it cures your intestinal problems, then a tiny amount of HFCS is not going to kill you. If you don't have the problem it's intended for, then don't eat it. It's as easy as that. Although I would much prefer if Dannon could also offer a plain variety.
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