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Harry & David is known for their gourmet gift baskets and the high quality fruits, nuts, chocolates and other goodies that they ship out. They are not the "go-to" source for Valentine's Vay chocolates, however, because many consumers feel that they will get better chocolates from a source that specializes only in chocolates. This decision, although seemingly logical, is not necessarily the right one to make. A multi-brand taste test in Money Magazine placed Harry & David's chocolates above those from Vosages Haute-Chocolate, Whittman, Godiva and Target's Choxie.
Brands from all different price categories were chosen and evaluated for quality of the chocolate, the "accuracy of flavors," packaging appeal and value by a group of women (since they are somewhat more likely to receive chocolates on Valentine's Day than men).
The specific chocolate selection used in the taste test was Harry & David's 1-lb. Grand Collection, which includes a variety of milk and dark chocolates with nuts, caramels, toffees, fruits and berries. It retails for $29.99.
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1-25-2007 @7:58AM Alex said... I reckon that the best chocolate to give someone (at any point in time) is the one you know they like. At every gift giving opportunity I get either a block or box of Valrhona chocolate and frankly, anything else would be a monumental disappointment!
I'm quite happy to try other chocolates (at any point in time!), but I really think you should play it safe when it comes to gifts.
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1-25-2007 @1:50PM cybele said... I looked at the press release but haven't seen the whole article. I wonder if See's was also tested. (Of the list there, I'd prefer Vosges.)
I definitely concur with Alex - get people what they want if they've expressed a preference. Personally, I've had Harry and David chocolates and I'd be pretty disappointed if someone gave me a box.
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1-25-2007 @7:00PM Sarah said... I don't like buying Harry & David's confections because they have trans fats in them. :(
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