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UglyRipe tomato back in markets

They may look ugly, like many heirloom and heirloom tomato crosses, but taste sun ripe like they grew in your backyard. As of January 18, 2007 the Ugly Ripe tomato from Florida will be allowed to be shipped out of state to markets across the country. You can now go to your market and get tasty tomatoes during the winter months until late spring.

There have been legal battles for several years about this relatively new breed of tomato. It was introduced to the public in 1999 and for a few years prior to 2003 the tomatoes were test sold to see the public reaction, which was positive. Then, since 2003 the Florida Tomato Committee, which controls a majority of the $500 million dollar industry, has prevented the farm that grows them from shipping the fruit out of state. The supposed reason is that the Ugly Ripe breed of tomatoes are not uniform in shape and color, even if they taste great, and if they allow these tomatoes to be shipped then others may try to ship non-uniform specimens of regular, tasteless commercial tomatoes.

Personally I think that the pretty but flavorless tomatoes should be composted, and I'm all for ugly but tasty. So look for Ugly Ripe tomatoes, sold under the brand name Santa Sweets, at your local market. Since they are picked and shipped ripe they will be packed in white netting to protect them from bruising and will be easily identified. There is already a great demand for them, so they may not be available in large amounts for a few weeks. Hopefully the price will be as good as the taste.

Filed Under: Farming, Business
Tags: florida, tomato, ugly ripe, UglyRipe

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Reader comments (Page 1 of 1)

Sophie

1-22-2007 @5:42PM Sophie said... THese are great tomatoes. Tomatoes a la provencal recipe: With 3 tbsp of olive oil in a skillet, cut them in half, add in skillet and let them cook at very low temperature for about 1 hour. the last 15 mn, add chopped garlic on each of these and chopped parsley. you can also add some swiss cheese if you like it. Serve with white rice, delicious and easy.
Reply

esmereldagrubb

1-23-2007 @11:47PM esmereldagrubb said... Don't you know?? Ugly is the new beautiful!
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Preya

1-23-2007 @12:33AM Preya said... Yup, I've seen a bunch of these ugly but tasty things at Wild Oats recently. The next best thing to eating your own garden-gorwn, sun-ripened heirlooms:)
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Elise

1-23-2007 @3:12AM Elise said... Since when is a tomato that looks and tastes like an heirloom tomato considered "ugly"?
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Laura

1-23-2007 @9:09AM Laura said... It's funny, I purchased one of these on January 12th in Salisbury, MD. I was so excited to see an heirloom variety in my store! We have nothing close to Whole Foods or Wild Oats around here...the closest would be about 3 hours away (Wegmans). So, as you could imagine, I was ticked to find the Ugly Ripe!
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ryan

1-23-2007 @1:18PM ryan said... Yes i was giddy when i saw heirloom tomato's in my local Albertsons, when normally they only sell those red(ish) water bags labeled as tomato's.
Reply

6 Comments / 1 Pages

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