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These days, advertising tends to be on a very obvious (superliminal) level. By this, I mean that most broadcasters make no effort to conceal the fact that they're being paid (or compensated in some way) to promote a product. The show Top Chef, for example, frequently refers to the "Kenmore kitchen" provided by its sponsors and repeatedly uses brand names from other companies. This type of advertising really gets a brand name out into the public arena, but some still believe that sneakier tactics are in order to get the public to try their products and would prefer to use subliminal advertising than superliminal, believing that the subconscious mind has a greater impact on human behavior.
This YouTube video clip reveals an example of subliminal advertising that a viewer found on the Food Network during a broadcast of Iron Chef America. The ad, which is for McDonald's, is only about one frame of film long, but is still noticeable to the conscious mind as a red flash on the screen.
Of course, it could have been a broadcasting glitch and not a purposefully placed advertisement. But that might just be what they want you to think....
[via something awful - thanks, Berkana!]
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1-26-2007 @8:47AM secjewl said... It was mentioned appox 3 months on NPR that 1 second commercials were coming.
Maybe this is one of the first.
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1-25-2007 @10:30PM vicky weiseman said... No, the YouTube video was NOT altered. I watched that episode of Iron Chef the first time it aired and I saw it myself.
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1-25-2007 @10:15PM Mel said... I watched "Iron Chef" the other night and they kept popping up a box that said "Ruby Tuesday" in it. I thought that was kind of strange...
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1-25-2007 @10:40PM Susan said... I'm a huge, huge, huge Food Network fan. Iron Chef is actually one of my faves. I've never noticed anything like that before. That show never would make me want anything to eat after viewing some of the things that they are cooking with. I just enjoy the competition. What I'm trying to figure out is why they would be doing any MickeyD's advertising. How insane is that??
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1-25-2007 @10:43PM Belle Starr said... I saw nothing in the show . Sublimal ads have been around for a long time .
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1-26-2007 @1:17PM jim said... hhmmm? I seen that episode and I didn't notice the mcdonalds ad spool through. But I guess that now explains why I have been chomping down bigmacs everyday and gained 120 pounds.
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1-25-2007 @10:59PM J said... Grow up and get over it! Who cares! I have better things to do with my time!!!
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1-25-2007 @11:02PM Handsome said... A McDonalds ad on Food Network almost seems contradictory. I watch the channel with some frequency, and I can't even recall that burger chains advertisements. It most likely was an error from the local cable provider, inserting their advertising at the wrong point. Having worked as a video editor and a live shot director. Accidents happen. I certainly don't see someone watching Iron Chef, jumping up and getting a Big Mac when they are watching something exotic being prepared.
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1-25-2007 @11:01PM Wendy said... I watch the Food Channel to learn, enjoy, and smile. It's a fun place to watch and when I watch, which is often, I am absorbed with the food and the hosts and I don't look for anything BUT the shows. If you see something other than than the talent and the magic and the spectacular results, you aren't paying attention.
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1-25-2007 @11:11PM Rdtiggerfan said... I agree with Pete's comments about the Travel Channel. Awesome food shows, and global travel shows that feature native dishes, are in abundance there. Three cheers for the Travel Channel!
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1-25-2007 @11:21PM OneGypsyTraveler said... are you kidding me? Who cares???????????? OMG we all know Mic D's is trash food. what are you all so excited about
It might be newsworthy or chat worthy if it was a message for something illegal or immoral, but come on lets face it, McDonalds is only fattening..
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1-25-2007 @11:31PM Linda said... I heard of sublimal advertising many years ago. I was under the impression that is was outlawed. I think it is very dangerous and could be used to brain wash folks.
Peace,
Linda
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1-25-2007 @11:51PM Heather said... I know someone who works editing video for the Scripps Company, which includes Food Network, DIY, HGTV, and the Fine Living Channel. Scripps is ridiculously picky about how their shows look and will not air them if even the slightest thing is wrong with the quality of the video. It is not unusual for an editor to have to submit his work a
half a dozen times before Scripps considers it worthy of air time. That being said, I definitely do not think this was a glitch. However, it doesn't really bother me that Food Network inserted this
ad in their program. So what if McDonald's paid them to try to influence me to visit their restaurant? Besides, I didn't actually
see this program so I wouldn't have seen the advertisement if it had not been for this article. In fact, reading about McDonald's has put
me in the mood for it, so I think I just might stop by there sometime soon. Maybe everyone talking about whether or not it was subliminal advertising was actually the elaborate plan of McDonald's all along. Hmm... Hey, whatever works, right?
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1-26-2007 @8:32AM Mel said... "Are we sure that this YouTube video wasn't altered? That the person didn't ADD the ad to create a story that wasn't there?"
I would guess that it is a good possibility. I know with the DVD-R that I got for Christmas I can edit the shows I watch and put them together. It takes about 20 minutes to do it too.
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1-26-2007 @12:05AM Eddie Biggs said... Altered fake
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1-26-2007 @2:58AM ed hohensee said... If that clip from You Tube is supposed to show a subliminal McDonald's ad, it wasn't very subminimal to me.It was quite evident. Yes, it was inappropriate.
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1-26-2007 @3:18AM Natalie said... Ok... we're bitching about a food commercial, as say, I dunno, condoms? You can't watch TV without a condom commercial, a birth control pill commercial, or a nude video/"steamy" chat commercial. Instead of taking garbage, moral-bashing commercials off TV, we're getting all pissy about McDonalds. They pay to have their product plugged, and if you can't keep your hands out of the deep fat fryer because of it, don't watch tv. Everything has advertising. Your computer's name is printed on it, your shoes have a name and logo sticking out like a sore thumb, even singers throw their name out in a song. And yes, I am guilty of this too, but we are talking about commercials instead of things that matter, like war, or family, or pollution. And I already know you think you can debunk me by pointing out spelling errors, which is moronic, but hey, whatever makes you feel good.
xxixxhxaxtxexxyxoxuxx
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1-26-2007 @12:27PM Grace said... You're all wrong. McDonald's created the entire "fake" post on Youtube, so that everyone will do exactly what we're doing. REACTING.
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1-26-2007 @5:15AM baileysmom said... mcdonalds food is gross anyway, and i never ever eat it, UNLESS, HOWEVER, i gotta add, if i geta really bad sore throat, (not laryngitis, just a sore throat) the salt and starch content of a small order of fries will bring temporary relief. weird, but true.
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