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The USDA's nutritional guidance system, MyPyramid, has not been the smashing success that organizers hoped it would be when it was unveiled almost two years ago. The problem seems to be that the new pyramid, as opposed to the old one, only provides guidance, not hard and fast numbers to follow. This means that diners need to take responsibility for their health and their choices - and motivating them to do so is not an easy task.
Trying to help the public to better understand and make use of the already in-place system, food manufacturers and retailers have joined together to create the Take a Peak program. The program aims to get people thinking more closely about health and using MyPyramid with in-store advertising, banners, signs and kiosk. Displays will how reminders of how many servings of whole grains should be eaten per day and what serving sizes look like. Some products will be given a logo indicating why it maybe a good choice.
The trial run of the program will cover 2,000 stores in 17 states and includes Publix, Raley's and SuperValue. Depending on the response from consumers, it may not be long before the plan (or propaganda, if you prefer to look at it that way) ends up in stores at the rest of the US, as well.
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1-20-2007 @9:24AM calamari said... Nutritionists need to think twice if they're blaming laziness for lack of public enthusiasm for the new pyramid. The old pyramid was simple enough to be taught to third-graders, while the new one is a set of nutritional platitudes accompanied by instructions for getting personalized recommendations online.
Getting a personalized recommendation requires registering on the USDA site. So to be "motivated" to improve your health, you have to also like using a computer (or learn how) and feel good about sharing your eating and exercise habits with the government. How very 1984.
If the average American has ignored years of elementary school cheerleading on eating vegetables and exercising, I'm not sure how adding to store-aisle clutter will suddenly solve the problem.
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1-20-2007 @10:16AM Hawk said... Well, it's easy to ignore elementary school cheerleading on eating vegetables and excercising when they humiliate you in gym class, serve pizza and nachos in the cafeteria, and let you buy pop and candy from vending machines.
I'm serious here. You want to set an example? Set an example. ;)
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1-20-2007 @4:06PM calamari said... Good point -- I forget that things have changed since I was in elementary school, back when cafeteria food was nutritious but unappetizing, vending machines were not seen on campus, and there were two recesses a day on top of humiliating P.E. experiences, plus we were encouraged to play outside at home. No wonder there was maybe one "fat kid" per class, back in the day.
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