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Now and Later candies have two new flavors

Now and Later the hard taffy candy has two new flavors, Mango and Strawberry / Banana Split to their line-up of around 20 flavors. They are called Now and Later, as their slogan says, because they are "Hard 'N Fruity Now and Soft 'N Chewy Later." They are tough to chew at first, but then after a lot of work they eventually soften up a bit like a hard taffy.

I remember Now and Later fondly from when I was a kid. My favorites were banana and pineapple, and always wished they made hot cinnamon flavor. I never actually needed to buy any of them. My experience was that adults who had never tried the candy themselves gave them to kids for Halloween. I assume they never tried them, because they are probably the dentists best friend. They were guaranteed to pull out all the fillings in my teeth and send me immediately to the torturer, uh, dentist... for a nice relaxing visit. My first dentist, in Park Slope, Brooklyn, didn't believe in Novocaine. I think he felt that pain helped build character. Maybe that's why I am such a character today? So now you know who to blame. Oh, and don't you go blaming me if you try the new flavors and end up visiting your dentist for a nice friendly visit or three.

Filed Under: Ingredients, New Products
Tags: america, candy, dentist, hard, mango, now and later, NowAndLater, strawberry banana split, taffy

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Reader comments (Page 1 of 1)

MJ

1-20-2007 @2:03PM MJ said... Oh joy..use to love the choaolate, vanilla, and bannana favor as a child. Now I get the orange ones when i can find them, usually at a gas station while traveling!
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esmereldagrubb

1-21-2007 @7:55PM esmereldagrubb said... Yuck, you guys picked the WORST flavors of the Now and Later! I was ADDICTED to these as a kid and could put a bag of these away in one sitting. The Neon Berry flavors were my favs....razzleberry , blueberry,ect. I lived off Now and Laters and Icee drinks at 4-H camp. And the JUMBO sized ones at WAWA were the greatest!
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bonho

1-20-2007 @8:46PM bonho said... Funny, I remember as a kid the wrappers stating "Eat Some NOW, Save Some for LATER." I wonder when they started pushing the chewiness instead? I guess in this age of instant gratification, nobody saves anything for later...
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3 Comments / 1 Pages

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