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Growing up I ate my share of blue gelati, a sugary light-blue flavor of Italian ice. As far I can remember there was nothing great about the taste. The sole reason kids ate it was that it turned their lips, teeth and tongue an appalling blue.It wasn't until recently that I heard of Blue Moon ice cream, a flavor that originated in Milwaukee, and was enjoyed by kids in the northern Midwest for the same staining ability that drew me and my little friends to blue gelati. But there's more to Blue Moon, which is said to have been invented in the late 1940s or 1950s. The turquoise colored confection is said to have a flavor that's been described as like the milk after a bowl of Froot Loops.
The folks at Chicago's Edgar A. Weber & Co., which now owns the formula, say the beguiling Blue Moon has a "cherry, citrusy, fruity-type flavor." Fans have tried to guess the ingredients and many have posted recipes on the web calling for such things as pineapple and curaçao. Weber & Co. won't reveal the secret ingredient, but says that a colorless version is used in medicines and beverages to mask bitter flavors.
Regardless of what the recipe for Blue Moon is, one thing remains true: it's only available in the northern Midwest. This coupled with childhood nostalgia has made the bizarre flavor a hot item for online ice cream stores, which charge upwards of $10 a pint.
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1-20-2007 @6:23PM Richard said... When I was a kid in the late 40's, we could get Blue Moon in an ice cream shop in Savanna Illinois. I don't remember my lips etc turning blue, but Blue Moon was my favorite, probably because of the name and color.
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1-20-2007 @11:53PM GhaleonQ said... Indeed, we are dairy geniuses.
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1-21-2007 @12:09AM Chrissie said... I have never had blue ice cream but it sounds like I am missing out ;)
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1-21-2007 @12:55AM Paul said... This is absolutely my favorite flavor! But your picture is a little green. Most times I've had it it's been baby or "Carolina" blue.
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1-21-2007 @6:37AM tom_squick said... Yummie!
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1-21-2007 @10:40AM Heather said... I was a kid that did partake of Blue Moon ice cream. I, also, do not recall that it ever colored your mouth, lips, or tounge. But, I can confirm the fruit loops taste. I was not, however, aware I was tasting a regional specialty.
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1-21-2007 @5:05PM Paul said... I do remember that sometimes it turned your tongue blue.
I didn't realize this was a regional thing but I knew where you could get blue moon was screwy. It was available at nearly all the ice cream shops in Green Bay like Hansen's and Baskin Robbins but when I tried to get it at Baskin Robbins in Milwaukee I was told that the Chocolate Factory owned the rights to produce it there and they couldn't make it.
Like I said, it is my favorite flavor.
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1-24-2007 @3:39AM Dana said... A great Aunt and Uncle of mine owned an ice cream store in Michigan and they used to make Blue Moon ice cream. The mysterious flavor? Almond. Open a bottle of almond flavoring or eat an almond cookie at a Chinese restaurant and you'll get an idea of the flavor. The best Blue Moon I've had recently was in Sturgeon Bay, WI at the ice cream/candy store downtown. Incredible stuff. You can also buy BLue Moom from Mooney's/Strohs ice cream.
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1-24-2007 @10:54AM Fash said... I live in Madison, WI and you can get Blue Moon everywhere here. It's been awhile since I've visited the Chocolate Shop (the best Blue Moon, to be sure), but you can choose from a few different brands of the flavor at grocery stores.
It's good, and the flavor is weirdly fruity. There could be undertones of almond, but I don't think it's overt. It does remind me of Fruity Pebbles.
When I was a kid, I used to get it in a bowl with a scoop of orange or raspberry sherbet, because I liked how the colors looked next to each other.
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1-26-2007 @9:57AM Lisa said... I didn't know Blue Moon was a Midwest original. We live in the Northeast and it has been around for as long as I can remember. My grandfather loved it. Having Blue Moon ice cream with him is one of my favorite childhood memories.
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2-06-2007 @9:25PM Rachael said... This was my favorite flavor as a child. I called it the Froot Loop flavor. I got it at Byerly's grocery store in St. Louis Park (outside Minneapolis), MN.
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3-23-2007 @12:20PM Debb said... The Blue Moon I love does have an almond flavor with maybe some hints of fruits--it was everywhere in western Michigan where I grew up. The best was Jones Ice Cream Shop in Baldwin and Johnny's restaurant in Grant. Johnny's has been gone for a long time but last time I was in Baldwin, Jones was still going strong and serving Blue Moon. I live out West now and nobody out here has even heard of it, sad to say...
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