In light of the E. coli and botulism problems over the past few months that have been linked to California growers, there has been a proposal that new standards should be implemented to ensure that consumers will feel safe and comfortable buying California produce. Most growers have already increased the amount of oversight that their produce recieives, but the new plan involves the creaton of a "seal of approval" for all leafy vegetables. The standards for the seal have not yet been determined, but growers and lawmakers plan to iron out the details later this spring. Issues being considered are how to more effectively test irrigation water and how to keep livestock, primarily cattle, away from cropland.
In spite of the fact that there is no actual plan in place yet, the idea of a "seal of approval" is already being met with opposition, with critics saying that "the industry's proposal relies too heavily on policing itself." This could be a strong argument in other industries, but when it comes to food safety, no one wants to make sure consumers are protected more than the growers whose livelihoods depend on consumer satisfaction with, and confidence in, their products.