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Pressing on with their intentions to improve the company's image, McDonald's has started to serve 100% Rainforest Alliance certified coffee beans. Rainforest Alliance is a New York-based nonprofit that certifies coffee production farms and facilities to a set of standards that mandate specific environmental protection policies, workers' rights and community involvement and the group says that McDonald's intends to expand the use of their certified coffee from the UK to the rest of their European outlets over the course of the year. For now, the coffee will be available in all 1,200 outlets of McDonald's UK, making the company the first major retailer in the country to use such a certification.
Many McDonald's outlets in the US offer fair-trade certified coffee from Green Mountain Coffee, but there is no nationwide policy mandating the use of one specifically certified coffee.
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1-15-2007 @1:17PM Greg Sherwin said... You're missing the real story here. Many fair trade advocates (that's the lower case "fair trade" -- versus the upper-case "Fair Trade") are saying that this is just a cynical attempt by McDonald's to gloss over their many ethical transgressions:
http://www.beveragedaily.com/news/ng.asp?n=73252-mcdonald-s-fair-trade-coffee
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1-16-2007 @5:16PM Cufflink said... McD becomes more loyal with its workers and customers? Hm, maybe they're invited to the court?
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1-16-2007 @5:44PM One Cup Coffee Makers said... With as much exposure of their bad behavior as they have, they're ending up being one of the mor responsible fast food places (as dubious an honor as it is) - it's one of the only places where you can get fruit instead of fries with kids meals, their salad menu is expanding, as well as the low-cal menu, etc.
Attempt to gloss over or not - they are improving in many areas - don't get me wrong, they're still really unappealing!
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