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Every year, over $20 billion dollars is spent on snack foods in the US, so it is easy to see why the snack industry is so interested in trying to find the next big product - or better yet, the next big flavor. Most snack products have been around for a long time and are met with only slight variations. Popcorn is healthier or more indulgent and cookies can be chewy or crispy. The flavors, however, can be used across the board in all different types of snack foods. Cheddar, for example, is a very American flavor and everything from chips to popcorn to aerosol "cheeses" come in cheddar flavor, making it one of the most popular snack flavors around.
In their efforts to come up with the "next cheddar" the snack industry uses snackologists, who observe the snacking habits of their target audience "to identify flavors the public will like and then find ways to package those flavors into irresistible morsels." A lot of research is done at restaurants, where trends are introduced to the mainstream. Chipotle and jalapeno were some of the most recent snack flavors to spring from the restaurant industry and snackologists are now pondering whether teriyaki, curry and other Asian flavors can make it into the US snack mainstream successfully. These masters of munching aren't going to reveal anything more specific just yet, but you'll know who the idea came from the ext time you see the word "New!" emblazoned on bags in the snack aisle.
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