Rice Krispies adds strawberries

by Joe DiStefano, Posted Jan 13th 2007 @ 9:02AM

After nearly a century Snap!, Crackle! and Pop! are getting some company in the breakfast bowl. Kellogg's has just released Rice Krispies with Real Strawberries. The company has yet to announce what noise, if any, the strawberries will add to the percussive trio.

All kidding aside, it's a good thing that they're using real strawberries. Lord knows kids need to start eating better. Of course Rice Krispies are probably one of the more healthful kids cereals out there. The company press release says that the fruity version of the cereal was born out research that shows kids are seeking more flavor, while Moms want their kids to have more fruit. I'm all for kids eating fruit, but back in the days before the era of so-called meal solutions my mother would just buy some strawberries and slice 'em up.

Source

Filed Under: Pop Food, Ingredients, New Products
Tags: breakfast, cereal, fruit, grains, kids cereal, KidsCereal, pop food, Rice Krispies, RiceKrispies, Snap!, Crackle! and Pop!, Snap!,Crackle!AndPop!, strawberries