To promote their new blender, the Total Blend, Blendtec decided to try and prove exactly how powerful it is. Instead of making the margaritas, smoothies or other crushed-ice concoctions that are normally favored by the blender industry when demonstrating functionality, Blendtec is using iPods, lightbulbs, coke cans and golf clubs to prove their product's superiority. By blending them.
Their Will it Blend? website has a huge collection of videos of the stunts that host Tom Dickson has attempted in the lab. Some of the top rated videos include whole oysters, Thanksgiving dinner and Cochicken.
Since the average person isn't - and shouldn't be - using their blender to chop up golf clubs, there is a section of videos that demonstrate safe blendings to try at home if you get the urge to blend after watching some of more extreme videos.
[thanks elise]
A fraking amazing Battlestar Galactica cake
Iced Tea 101
Pierogies + cheese + onions + kraut = Parmageddon!
Reader Comments (Page 1 of 1)
1-10-2007 @ 1:02PM
Kristina said...
I've loved this vid's for awhile. My favorite are the blended Princess Dolls. Hot, smoking dolls ... a classic.
Reply
1-10-2007 @ 1:03PM
Lorrie said...
I found their site recently and ended up ordering one. It's really as impressive as the website makes it look.
What makes it worth the money and not just another blender, besides it's obvious "cochicken" creating abilities, is the cookbook that arrives with it. The book is 246 pages with most pages including 2 recipes. Every recipe includes very detailed nutritional information, from calories to the amount of Pantothenic Acid. You can even make soup from cold water and raw ingredients in about 3 minutes.
I've been testing it out and last night used it to make a very tasty vanilla steamer. Other than my own need to fine tune the flavor, it had as good or better consistency as anything I've found in a restaurant or coffee shop.
I have more details of my testing and photos of the blender on my blog.
I don't work for Blendtec and I'm not getting any commission from them, it's just that good of a product.
Reply
1-10-2007 @ 2:40PM
Sindy said...
Ok, that guy has a fun job! My question is did the blenders work AFTER they blended that stuff?
Reply
1-10-2007 @ 4:39PM
Heather said...
Ha Ha. I like Sindy's thinking on that one. I'm willing to believe Lorrie at the superiority of the blender. It's definitely a unique marketing campaign. Although, Lorrie is more likely to convince me to by the product than the fact that it blends golf clubs.
Reply
1-10-2007 @ 9:42PM
bdw said...
The thought of cochicken struck me as disgusting beyond words. For the second time in a week.....eeewww.
Reply
1-10-2007 @ 11:22PM
Fer said...
I love this site. I think everytime I watch it I have the song in my head for the rest of the day! I love when the "Will it Blend" guy says "Will it blend-that is the question!"
Reply
1-11-2007 @ 12:27AM
Lorrie said...
That little tune they use is really catchy Fer.
Every time I use the blender I have to admit I at least think, if not say "Will it blend?"
Reply
1-11-2007 @ 12:58AM
Miriam said...
I saw a lot of these videos a while back--all of them are amusing. I can't believe that this is a real company. The marketing is ingenious.
Reply
1-11-2007 @ 9:05AM
calamari said...
Watch the guy's face when he drinks the cochicken -- he seems to be on the verge of gagging.
Great marketing, though, and had me reconsidering whether I'd use a blender if we had a really good one.
Reply