Trader Joe's heads to Atlanta

by Nicole Weston, Posted Jan 9th 2007 @ 6:05PM

Shoppers in Atlanta, Georgia may want to take note that Trader Joe's is planning on opening a store within the next 12 months. Unfortunately, representatives from the company have been pretty tight-lipped about a location, but it does say that it will be "midtown" on the Trader Joe's website.

The California chain, as we all are probably well aware by now, is known for offering gourmet foods with a focus on quailty and convenience, at very low prices, often under its own label. Instead of producing all of the products themselves, they work closely with national or global brands that meet their quality standards to get lower prices for shoppers. One of the reasons that this strategy works so well is that the stores have a wide variety of items, but a very limited choice in each category, so once a product makes it into the store, it will not face much, if any, competition for sales. Many products are packaged to serve two or four, making them ideal for busy families or couples.

If rumors can be believed, the company is planning more than one Atlanta location to follow this first store, as well.

Source

Filed Under: Business, Stores & Shopping
Tags: atlanta, convenience, georgia, gourmet, groceries, grocery store, GroceryStore, grogeries, high end, shopping, southern states, store, stores, stores-and-shopping, tjs, trader joe's, TraderJoe's

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Reader comments (Page 1 of 1)

1-09-2007 @6:15PM Chris said... Actually, there are 2 Trader Joe's already open in Atlanta. They've been open for 1-2 months I think.
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1-09-2007 @7:27PM Jumper said... That article is from November 2005
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1-09-2007 @8:42PM Jim said... Ummmm.. yeah.

My dad got several members of our family edible treats from Trader Joe's for Christmas, including a couple of bottles of 2-Buck Chuck for Mom and some fancy cheese for me.

So yeah - they're open already in the ATL.
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1-09-2007 @10:51PM Joshua Miller said... Maybe what they meant was Trader Joe's is headed to the Akron, OH market within the next twelves months, which is true since I've contacted the company about it. Not a surprise considering the company's connection to akron's albrecht family. (owners and heirs of the aldi group)
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1-10-2007 @12:00AM Ming said... Yep there's one in Norcross right across from my office on Peachtree Industrial at the Forum. Just opened a few weeks ago
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