If you had put money on the fact that Coke Zero would have fallen flat by now, as so many other remakes of favorite colas have in the past, there is a good chance that you would have lost your bet. Coca-Cola is planning to give the zero-calorie brand a big push this year to raise its profile and to try and make the brand a standard choice for cola drinkers ("[build] it into the next mega-brand," according to a company memo), not just an alternative to Coca Cola Classic.
The first part o the strategy is to sink a lot of money into the advertising budget. Coke is planning to spend $13 million on advertising during, and at, NCAA games alone, since its target audience is men up to age 45 or so who want a zero-calorie drink without the perceived girliness of Diet Coke. The company is also planning black packaging, football sponsorships and TV ads on "24" and MTV. To show exacty how serious they are about the brand, Coke is also actively recruiting restaurants to make Coke Zero a part of their soda fountain lineup. Wendy's and White Castle are two that have already agreed.

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1-12-2007 @10:20PM De said... Coke Zero was the only diet cola I've ever been able to stand to drink (prior to that I loved C2, but they stopped manufacturing that). Sadly, I've since found out that artificial sweeteners are a migraine trigger for me *sighs*
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1-12-2007 @5:09PM dana rose said... to Heather, the "coke addict", I understand, I feel exactly the way you do, except I'm a PEPSI girl!! :-)
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1-12-2007 @5:19PM JP said... PEPSI ONE!!
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1-12-2007 @5:54PM jo said... #1. In many states the highway patrol carries
two gallons of Coke in the trunk to remove blood from
the highway after a car accident.
#2. You can put a T-bone&nb sp;steak in a bowl of Coke
and it&nbs! p;will be gone in two days.
&nbs p; #3. To clean a toilet: Pour a can of Coca-Cola into the
toilet bowl and let the "real thing" sit for one hour,
then flush clean. The citric acid in Coke removes
stains from vitreous china.
#4. To remove rust spots from chrome car bumpers:
Rub the bumper with a rumpled-up piece of Reynolds
Wrap aluminum foil dipped in Coca-Cola.
#5. To clean corrosion from car battery terminals: Pour
a can o f Coca-Cola over the terminals to bubble
&nb! sp;away the corrosion.
#6. To loosen a rusted bolt: Apply a cloth soaked in Coca-Cola
to the rusted bolt for several minutes.
#7. To bake a moist ham: Empty a can of Coca-Cola into
the baking pan, wrap the ham in aluminum foil, and bake.
Thirty minutes before ham is finished, remove the foil, allowing the drippings to mix
with the Coke for a sumptuous brown gravy.
#8. To remove grease from clothes:&nb sp;Empty a can of Coke
into the load&! nbsp;of greasy clothes, add detergent, and&nb sp;run
through a regular cycle. The Coca-Cola will help loosen
grease stains. It will also clean road haze from your
windshield.
FOR YOUR INFORMATION:
#1. the active ingredient in Coke is phosphoric acid.
It will dissolve a nail in about four days. Phosphoric
acid also leaches calcium from bones and is a major
contributor to the rising increase of osteoporosis.
#2. To carry Coca-Cola syrup! (the concentrate ) the
commercial trucks must use a haz! ardous Material place
cards reserved for highly corrosive materials.
#3. The distributors of Coke have been using it to clean
engines of the trucks for about 20 years!
Now the question is, would you like a glass of water?
or Coke?
Reply
1-12-2007 @5:35PM June Bachta said... I love Coke Zero! I wish that restaurants would offer Coke Zero as a choice! I prefer bottles over can anyday and glass bottles even better!
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1-12-2007 @5:17PM kewvin said... Its going to be interesting in 20 years to see the negative effects that all these artificial sweeteners have on the body and brain.
I personally think if you are going to eat something sweet, do it with REAL sweeteners and always in moderation.
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1-12-2007 @5:18PM Jessica said... I personally LOVE Coke Zero because I can't tell the difference between it and regular Coke. Yet I can tell the the difference between diet and regular Coke. Keep it on the market!!!
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1-12-2007 @5:18PM Dolores Card said... I always use coke in my toilet bowl. Pour a can of the stuff in your Toilet Bowl and let stand over night.. In the morning, rust is gone.
Hmm Wonde what it does to your stomach?
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1-13-2007 @5:40AM JP said... PEPSI ONE!
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1-12-2007 @5:22PM Lisa said... Many of us are sensitive to aspartame and have come to enjoy Coke with Splenda and Pepsi One. If Coke REALLY wanted to do something cool, they could make their "push" drink with Splenda for fountains, as there are lots of people who have neuromuscular problems and migraine headaches from Nutrasweet.
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1-12-2007 @6:10PM aly said... I am sorry, I can taste the difference between Coca Cola Classic, Diet Coke and Coke Zero. I would prefer one "real" Coke a week than 7 days of diet versions. There is nothing like the taste of a "real Coke" and especially a McDonald's one. Their fountain drinks are the best!
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1-12-2007 @6:01PM Sean said... Great, just what we all need...another nutritionally void food product with a chemical sweetner. And we wonder why we're sick?
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1-12-2007 @7:19PM Sean said... Great, just what we all need...another nutritionally void food product with a chemical sweetner. And we wonder why we're sick?
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1-12-2007 @5:35PM Richard Frank said... Coke Zero is better than Diet Coke. Diet Coke is horrible. Regular Coke is great, but gives you diabetes. Canada Dry Ginger Ale is far and away the best diet drink on the market; and it's availability
on store shelves says so. It is followed by Yahoo Diet
Peach Tea. One can not tell the difference between regular and Diet in both of these drinks. And, for a change, they are not colas. I like the taste of both.
Coke should follow their examples. Go away from the colas.
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1-12-2007 @6:07PM Elle said... If you must drink diet soda- Dr. Browns or Jones soda are the only decent diet sodas out there. Diet Dr. Pepper is acceptable only when truly desperate.
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1-12-2007 @5:39PM jo said... WATER
#1. 75% of Americans are chronically dehydrated.
(Likely applies to half the world population.)
#2. In 37% of Americans, the thirst mechanism is so weak
that it is mistaken for hunger.
#3. Even MILD dehydration will slow down one's metabolism as 3%.
#4. One glass of water will shut down midnight hunger pangs
for almost 100% of the dieters studied in a University of
Washington study. ;
#5. Lack of water, the #1 trigger of daytime fatigue.
#6. Preliminary research indicates that 8-10 glasses of
water a day could significantly ease back and joint pain
for up to 80% of sufferers.
#7. A mere 2% drop in body water can trigger fuzzy short-term
memory, trouble with basic math, and difficulty focusing on
the computer screen or on a ! printed page.
#8. Drinking 5 glasses of water&n bsp;daily decreases! the risk of
colon cancer by 45%, plus it can slash the risk of breast
cancer by 79%., and one is 50% less likely to develop
bladder cancer. Are you drinking the amount of water
you should drink every day?
COKE
#1. In many states the highway patrol carries
two gallons of Coke in the trunk to remove blood from
the highway after a car accident.
#2. You can put a T-bone&nb sp;steak in a bowl of Coke
and it&nbs! p;will be gone in two days.
&nbs p; #3. To clean a toilet: Pour a can of Coca-Cola into the
toilet bowl and let the "real thing" sit for one hour,
then flush clean. The citric acid in Coke removes
stains from vitreous china.
#4. To remove rust spots from chrome car bumpers:
Rub the bumper with a rumpled-up piece of Reynolds
Wrap aluminum foil dipped in Coca-Cola.
#5. To clean corrosion from car battery terminals: Pour
a can o f Coca-Cola over the terminals to bubble
&nb! sp;away the corrosion.
#6. To loosen a rusted bolt: Apply a cloth soaked in Coca-Cola
to the rusted bolt for several minutes.
#7. To bake a moist ham: Empty a can of Coca-Cola into
the baking pan, wrap the ham in aluminum foil, and bake.
Thirty minutes before ham is finished, remove the foil, allowing the drippings to mix
with the Coke for a sumptuous brown gravy.
#8. To remove grease from clothes:&nb sp;Empty a can of Coke
into the load&! nbsp;of greasy clothes, add detergent, and&nb sp;run
through a regular cycle. The Coca-Cola will help loosen
grease stains. It will also clean road haze from your
windshield.
FOR YOUR INFORMATION:
#1. the active ingredient in Coke is phosphoric acid.
It will dissolve a nail in about four days. Phosphoric
acid also leaches calcium from bones and is a major
contributor to the rising increase of osteoporosis.
#2. To carry Coca-Cola syrup! (the concentrate ) the
commercial trucks must use a haz! ardous Material place
cards reserved for highly corrosive materials.
#3. The distributors of Coke have been using it to clean
engines of the trucks for about 20 years!
Now the question is, would you like a glass of water?
or Coke?
Quick! send this helpful info on to your friends
health conscious or not!!!!
Reply
1-12-2007 @5:38PM Lisa K. said... Just looked it up on the Coke website---Coke Zero is made with ASPARTAME, not Splenda. Aspartame is widely known to cause migraine headaches and other neurmuscular symptoms all over the world. Please be careful what you are poisoning your body with.
Reply
1-12-2007 @5:43PM marc said... Coke 2 was discontinued about 15 years ago! Coke is coming out with a cherry zero next month
Reply
1-12-2007 @5:43PM william schroedter said... Diet Pepsi rules!!!
Reply
1-12-2007 @5:49PM Shea said... Amen Circus Tim ... the only other soda I do drink is the Vernors Ginger Ale ... makes the BEST ice cream floats ... yum! Nine times out of ten when I drink a soda it's the Coca-Cola Classic ... that first big gulp is the best. Sure wish someone in my family had bought stock in Coca-Cola when it first came out. Not only would I be rich but I could have all I wanted for free.
But my all-time favorite drink in the world is MILK ... real milk ... no 2% or skim crap ... and I drink close to 2 gallons a week.
Reply