Easy meal prep is hot right now. By this, I am referring to the make-and-freeze dinner businesses that are thriving all across the US. With names like Dream Dinners, Super Suppers, My Girlfriend's Kitchen, Supper Thyme USA, What's for Dinner and Dinner by Design, all appeal to the "busy family demographic, where people want to have home cooked meals but don't necessarily feel that they have the time to do it themselves. These businesses offer kitchens with lots of partially assembled meals and ingredients that you can put together in combinations that your family will like. Typically, meals are prepared for a week or two in advance and everything can be frozen. Heating instructions (and any other cooking suggestions, if needed, are included.
The trend is so popular that it is starting to spread out of the US. In London, a chain called Dinners Made is springing up and gaining popularity with those who are looking for food to make in advance and freeze, and also with those who want to entertain and don't have time (or perhaps the ability) to cook everything from scratch without some assistance. Using Dinners Made means that the recipes are included, prep is done and cleanup is taken care of, as they are at every similar easy meal prep shop. Combining the convenience of working in the store with below-restaurant prices, a flexible menu and fresh ingredients, it's not hard to see why the idea is spreading so rapidly.
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