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Easy meal prep is hot right now. By this, I am referring to the make-and-freeze dinner businesses that are thriving all across the US. With names like Dream Dinners, Super Suppers, My Girlfriend's Kitchen, Supper Thyme USA, What's for Dinner and Dinner by Design, all appeal to the "busy family demographic, where people want to have home cooked meals but don't necessarily feel that they have the time to do it themselves. These businesses offer kitchens with lots of partially assembled meals and ingredients that you can put together in combinations that your family will like. Typically, meals are prepared for a week or two in advance and everything can be frozen. Heating instructions (and any other cooking suggestions, if needed, are included.
The trend is so popular that it is starting to spread out of the US. In London, a chain called Dinners Made is springing up and gaining popularity with those who are looking for food to make in advance and freeze, and also with those who want to entertain and don't have time (or perhaps the ability) to cook everything from scratch without some assistance. Using Dinners Made means that the recipes are included, prep is done and cleanup is taken care of, as they are at every similar easy meal prep shop. Combining the convenience of working in the store with below-restaurant prices, a flexible menu and fresh ingredients, it's not hard to see why the idea is spreading so rapidly.
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1-07-2007 @3:47PM savvy said... I participated in a Super Suppers party, where I made 26 2-3 serving meals in one evening. It was pretty fun, but the meals are revolting. They are not fresh... the meat is cheap cuts of sometimes processed/preformed crap. The seasonings are blah, the veggies are frozen. The recipes are pretty gross. There was one fish dish that was a gem, but over half the meals will go uneaten in our house.
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1-07-2007 @5:06PM fizzy said... There's one of these in my town that I have yet to try called Fresh Prep Kitchens. They just started offering cooking classes which seems pretty cool.
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1-09-2007 @3:41PM Easy Meal Prepper said... I think the quality of food totally depends on the facility you visit. In my area one of the companies is owned my a well-known restaurant operator and the food is excellent.
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1-26-2007 @12:32PM Sarah J said... Dinners Ready is real popular here in the Pacific NW and their food is unbelievable. I usually don't have time to come in and make it myself so they make it for me at no extra charge! My kids weren't too keen on it at first (all they would eat was Mac n Cheese and fishsticks) but now they actually like almost everything we bring home. I think having such a variety every month has really expanded their palettes. We went to Dream Dinnes at first but their food was really aweful. Anyhow, we love the concept.
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3-01-2007 @6:00PM Lloyd Brogan said... The quality of the food varies greatly from location to location. Several of the newer stores, like Entrees Made Easy, Entree Vous and Make and Take Gourmet, have full restaurant kitchens. This ensures that the food is fresh, not canned or frozen.
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