Looking for delicious, quick, easy recipes? Look no further. Click here.

Buying beer and wine by brand


One might expect price or taste to be the primary considerations when purchasing any food items, including beer and wine, but consumer research in the UK has shown that neither characteristic is more important to shoppers than brand is. 62% of men rate the brand of their beer as the most important consideration when purchasing it. Only 20% of men feel that price is the most important factor (30% of women rate price as a primary concern). It seems that label recognition is just as important when it comes to beer as when it comes to buying designer clothes.

To counteract this, more stores and bottle shops have been using special pricing to try to get consumers to buy certain brands. 33% of shoppers say that "they would be encouraged to go for a good 'offer' on a brand of beer that was not their first choice," almost double the percentage from last year. As a result, beer is sold in increasingly larger packaging, and although the bottles are smaller, to give the impression of value. The same applies to wine, where consumers look for promotions and money-off deals when making their purchases.

Related Headlines

Reader Comments (Page 1 of 1)

Tip of the Day

December may have peppermint bark, but have you thought to incorporate the taste of autumn into white chocolate with a rich pumpkin swirl?

RSS NEWSFEEDS

Slashfood Features


Seasons
Spring (74)
Summer (300)
Fall (272)
Winter (77)
What is it?
Beef (635)
Bread (83)
Candy (520)
Cheese (585)
Chocolate (838)
Comfort Food (807)
Condiments (265)
Dairy (567)
Eggs (321)
Fish (378)
Fruit (1064)
Grains (623)
Herbs (10)
Meat (359)
Nuts/seeds (318)
Organic (5)
Pork (404)
Poultry (464)
Rice (57)
Sandwiches (34)
Shellfish (192)
Soups/Salads (122)
Spices (322)
Sugar (434)
Tea (7)
Vegetables (1414)
Holidays
Christmas (133)
Easter (37)
Halloween (99)
Hanukkah (56)
Memorial Day (15)
Mother's Day (37)
New Year's (41)
Passover (11)
St. Patrick's Day (14)
Thanksgiving (205)
Valentine's Day (50)
News
Food Politics (4)
Bakeries (151)
Books (810)
Business (1287)
Celebrities (242)
Coffee shops (194)
Edible Gifts (39)
Farming (467)
Fast Food (385)
Food News (587)
Health & Medical (873)
How To (1433)
Lists (836)
Magazines (509)
New Products (1589)
Newspapers (1632)
On the Blogs (2522)
Raves & Reviews (1189)
Recipes (2495)
Restaurants (1473)
Science (742)
Site Announcements (186)
Stores & Shopping (1023)
Television/Film (736)
Trends (1440)
Vegetarian/Vegan (96)
Features
Cheese Course (74)
Diary of a Distiller (30)
Dining at Our Desks (8)
Festive Family Feasts (9)
Guilty Pleasures (83)
Quizzes (22)
Raising the Bar (23)
Taste Test (18)
The Hungry Bride (34)
The Skinny Chef (67)
Tinfoil Swan (26)
Tip of the Day (379)
Wild Edibles (22)
X Marks the Spot (1)
Back to School (14)
Cocktail Hour (133)
Cocktail Revolution (0)
Cookbook Spotlight (573)
Cooking Without a Recipe (5)
Culinary Kids (235)
Did you know? (458)
Fall Flavors (138)
Feast Your Eyes (411)
Food Gadgets (485)
Food Oddities (1044)
Food Porn (892)
Food Quest (176)
Foodie Flicks (65)
Frugal Food (95)
Garden Party (28)
Hacking Food (109)
Happy Hour (212)
Head to Tail (44)
In Sixty Seconds (738)
Ingredient Spotlight (60)
Leftovers (53)
Light Food (189)
Liquor Cabinet (186)
Our Bloggers (34)
Pop Food (146)
Pumpkin Day (12)
Real Kitchens (85)
Retro cookery (154)
Slashfood Ate (206)
Slashfood Talks (4)
Slow cooking (55)
Super Size Me (121)
The History of... (72)
What's On Tap? (44)
Wine of the Week (53)
YumSugar (55)
What Time Is It?
Breakfast (757)
Dessert (1371)
Dinner (1388)
Hors D'oeuvres (319)
Lunch (1041)
Snacks (1128)
Where Is It?
America (2663)
Europe (515)
France (178)
Italy (174)
Asia (552)
Australia (158)
British Isles (875)
Caribbean (38)
Central Africa (8)
East Coast (582)
Eastern Europe (45)
Islands (59)
Mediterranean (131)
Mexico (42)
Middle East (63)
Midwest Cities (232)
Midwest Rural (74)
New Zealand (63)
North America (95)
Northern Africa (21)
Northern Europe (66)
South Africa (36)
South America (101)
South Asia (125)
Southern States (307)
West Coast (938)
What are you doing?
Baking (833)
Barbecuing (112)
Boiling (130)
Braising (21)
Broiling (37)
Frying (190)
Grilling (212)
Microwaving (40)
Roasting (105)
Slow cooking (34)
Steaming (45)
Choices
Fairtrade (16)
Artisan Foods (163)
Local Eating (149)
Additives
Artificial Sugars (42)
High-fructose corn syrup (21)
MSG (7)
Trans Fats (58)
Libations
Hot chocolate (27)
Soda (175)
Spirits (425)
Beer (535)
Brandy (13)
Champagne (120)
Cocktails (474)
Coffee (419)
Gin (115)
Juice (126)
Liqueurs (81)
Non-alcoholic (27)
Rum (103)
Teas (185)
Tequila (23)
Vodka (164)
Water (90)
Whisky (119)
Wine (765)
Affairs
Celebrations (108)
Closings (14)
Festivals (89)
Holidays (305)
Openings (51)
Parties (246)
Tastings (163)

RESOURCES

Powered by Blogsmith

Featured Stories

 

Most Commented On (60 days)

Twitter Updates

Updates From

Sites We Love

Other Weblogs Inc. Network blogs you might be interested in:

Also on AOL