The Big Island City Council in Hawaii has just passed a resolution to require coffee sellers to use more Kona Coffee in their "Kona coffee blends." Currently, the required minimum amount for a coffee to be labeled with the Kona blend term is only 10% of the beans. The new resolution ups the amount to 75% - an increase the growers and officials say is necessary to protect the Kona coffee name and reputation, as well as the financial well-being of the growers. They borrowed the 75% standard from California wine growers, who require that 75% of the grapes used in a wine to come from California grapes.
Proponents of the change, which passed through the council in a unanimous vote, say that not only will this protect the (wee deserved) reputation of Kona coffee as a luxury product, but it will ultimately prove to be better for consumers, who will know with certainty what they are paying for when they buy a Kona Blend and won't end up overpaying for a substandard product that bears the region's name.
10 More Dirty Restaurant Tricks
5 Things You Didn't Know About Turducken
10 Catchiest Food Jingles We Love to Hate
