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I was just reading some beverage trade magazines and was amazed at the numbers in the energy drinks category. I hadn't realized they were that big, and so many people were chugging them down in the morning to wake up, in the afternoon to keep focused, and at night to stay awake or mixed with spirits for a buzz bomb. I started asking friends if they used them and several said yes, and in a big way. A few said they drink 2, 3, 4, or even more in one day. I was flabbergasted, I guess because I am so sensitive to caffeine that even the lower levels of the very tasty Inkos White Tea Energy made my hair stand straight up and I ran around in circles for hours.The energy drink figures looked at the calender year from Oct 2005 to Oct 2006 (excluding Wal-Mart Sales) and of course the top seller is Red Bull with around $262 million, out of about $600 million in sales for the top ten. Red Bull is so far ahead of the rest in sales that the next seven combined barely add up to the same amount. The rest of the list in order by approximate dollar amount of sales are: Monster $81 million, Rockstar $67 Million, Full Throttle $40 million, Sobe No Fear $32 million, Amp $23 million, Sobe Adrenaline Rush $19 million, Tab Energy $11 million, Monster XXL $5 million, and private labels at $5 million.
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12-24-2006 @2:05PM john said... energy drinks have replaced my coffee intake completely...they rock!.....go monster and full throttle!
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12-28-2006 @11:41AM Lester Young said... I for one did not think energy drinks worked, I tried a few and the two I liked best was Hi-level and Tantra.They both have a better taste and worked better for me.
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1-29-2007 @11:44AM Brett said... I think many of the Energy drink fans are neglecting the private market. If you are interested in a No Sugar No Carb. enery drink that includes flavors such as Cola-Blast, Rootbeer-Blast, Green-Tea, and Tropical-Blast, Energy Drink users should check out this website and click on Diet & Fitness Section
bhardin.qhealthzone.com
Happy hunting.
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