Cereals get chocolatey

by Nicole Weston, Posted Dec 19th 2006 @ 9:03AM

When you want chocolate in the morning, once you're over the age of 10 or so, you're probably going to opt for hot chocolate, a mocha or maybe even a small piece of your favorite candy bar long before you reach for a box of chocolate cereal. But cereal makers are counting on the fact that their newest products will change that.

At the beginning of next year, Quaker Oats will launch Life Chocolate Oat Crunch and Kellogg will release Special K Chocolatey Delight. Both cereals are low in fat and are targeted towards nutrition-minded consumers who want to have their chocolate and eat it too. Quaker will be promoting the fact that their cereal is high fiber and full of whole grains, while Kellogg will be sponsoring a two-week weight loss challenge centered around the cereal, just as they offer with regular Special K. Reps from Kellogg have also noted that the cereal is not necessarily going to be promoted as just a breakfast item and that it is designed to appeal to those who like to snack on cereal as well.

Source

Filed Under: Ingredients, New Products
Tags: breakfast, cereal, chocolate, chocolatey, diet, health, healthy, healthy food, kellogg, life, quaker, special k, weight loss, whole grains

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Reader comments (Page 1 of 1)

12-19-2006 @9:25AM Runner said... Finally! I've been buying my chocolate cereals (mostly Special K with dark chocolate) in Europe for years. I'm glad I'll just be able to go to the corner store for it now. I wouldn't buy cereal with milk chocolate, but dark chocolate does have health benefits. I've used semisweet chocolate chips (mini, when I can find them) as my sweetener for oatmeal since I was a kid!!
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12-19-2006 @10:31AM B said... Chocolate in the morning tends to upset my stomach. A problem I've had since I turned 25. When I was younger I could eat chocolate ice cream for breakfast. That's no longer the case.
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12-19-2006 @1:48PM Allison said... "while Kellogg will be sponsoring a two-week weight loss challenge centered around the cereal, just as they offer with regular Special K."

You've gotta be kidding me. Plain Special K already too much sodium and sugar : P
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12-19-2006 @5:10PM srah said... Argh! I was hoping Chocolatey Delight might be Kellogg's finally introducing their Extra cereal (a sort of granola thing with hazelnuts and chunks of dark chocolate) in the US. Kellogg's, why must you mock me so?
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12-19-2006 @3:26PM Gary said... In the middle of an obesity epidemic, this is insane.
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12-19-2006 @5:10PM Gary said... I mean, why don't they just add vitamins and minerals to cookies and have people eat cookies for breakfast. The ingredients are not far off from those in the cereal.
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