Coca-Cola is planning to launch a new version of Diet Coke in 2007. No, this isn't going to be like the disaster that was "New Coke" in the 1980s. The drink is actually going to be similar to the current Diet Coke, but it will be fortified with vitamins and minerals, meaning that people will have even more of a reason to opt for diet than just wanting to cut down on calories: they can do it for their health. Diet Coke Plus, as the drink is called, will be "the first nutrient-enhanced carbonated soda to be offered by a major brand" and will not replace the current Diet Coke, which is the best-selling sugar-free soda in the world.
A sugar-free, but nutrient-filled, drink will certainly have a lot of appeal in an increasingly health-conscious society, but is it enough to convert people to diet Coke from other sources of vitamins? Assuming that it ends up tasting like the standard diet Coke, would you give it a try?
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