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Medical studies boost red wine sales

Admit it: every time you read another study about how one food or another has been shown to have a direct link to cancer, heart disease, good health, long life or intelligence, you roll your eyes a little. It's interesting to read the studies to find out what scientists are working on, and, even if you take the study with a grain of salt, it's not a bad idea to stay on top of what foods have been shown to have health benefits. The sheer number of studies may cause you to wonder whether or not anyone really takes them all seriously. We can't follow up every single study to see whether people are buying into them, but we do know that the at least one industry is enjoying some benefits of the well-promoted health benefits of their product: the wine industry. Red wine is enjoying a huge boost in sales, a boost the benefits producers and retailers. From October to November of this year, sales were up more than 8% over the same period last year, and the holidays are expected to boost sales even further.

Consumers say that the health benefits are just another plus for drinking something they already enjoy, but they also admit that it gives them an excuse. A Harvard Medical School researcher behind the study that said a chemical in red wine could increase life expectancy said that "wine drinkers were going overboard."

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Filed Under: Business, Health & Medical, Drink Recipes
Tags: business, health, red wine, sales, study, wine, wines

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Reader comments (Page 1 of 1)

Paul

12-10-2006 @7:44PM Paul said... "There is no compelling reason for adults who currently do not consume alcoholic beverages to start consuming alcohol to reduce their risk for heart disease, as cardiovascular risk can be reduced by other means, such as avoiding smoking, consuming a diet low in saturated and trans fats, maintaining a healthy weight, staying physically active on a regular basis, and controlling blood pressure and lipids." taken from CA Cancer J Clin 2006; 56:254-281.
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Elise

12-11-2006 @1:33AM Elise said... So the question is, are people drinking wine now who don't usually consume alcoholic beverages? Or are people drinking less hard liquor in favor of wine?
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Sophie

12-11-2006 @8:41AM Sophie said... Why wouldn't people start drinking wine?? if wine is good for the heart and wine is good for the taste, why not? of course, it has to be reasonable as any alcoholic beverages. Good and useful?: go for it!
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3 Comments / 1 Pages

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