Admit it: every time you read another study about how one food or another has been shown to have a direct link to cancer, heart disease, good health, long life or intelligence, you roll your eyes a little. It's interesting to read the studies to find out what scientists are working on, and, even if you take the study with a grain of salt, it's not a bad idea to stay on top of what foods have been shown to have health benefits. The sheer number of studies may cause you to wonder whether or not anyone really takes them all seriously. We can't follow up every single study to see whether people are buying into them, but we do know that the at least one industry is enjoying some benefits of the well-promoted health benefits of their product: the wine industry. Red wine is enjoying a huge boost in sales, a boost the benefits producers and retailers. From October to November of this year, sales were up more than 8% over the same period last year, and the holidays are expected to boost sales even further.
Consumers say that the health benefits are just another plus for drinking something they already enjoy, but they also admit that it gives them an excuse. A Harvard Medical School researcher behind the study that said a chemical in red wine could increase life expectancy said that "wine drinkers were going overboard."
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